Why youth continue watching reality shows on social media? A case study in Vietnam
Bibliographic Data
| ID | 21439640 |
|---|---|
| Authors | Le Thi My Danh (0000-0001-5238-2600, Multimedia and Communication, FPT University, corresponding author), Tran Thi Mai Linh (Multimedia and Communication, FPT University), Tran Thi Thuy Linh (0000-0002-5384-7454, FPT University), Nguyen Thi Tra My (Multimedia and Communication, FPT University), Le Hong Phuc (Multimedia and Communication, FPT University), Do Thi Thanh Nguyen (Multimedia and Communication, FPT University), Tran Thi Truc Linh (Multimedia and Communication, FPT University) |
| Year | 2025 |
| Volume | 52 |
| Issue | 3 |
| Pages | 453-467 |
| Publication date | 2025-07-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Media Asia (JOURNAL) |
| Journal identifiers | ISSN: 0129-6612 • E-ISSN: 2377-6277 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01296612.2024.2416260 |
| OpenAlex | W4403612577 |
| Language | EN |
| References cited | 28 |
This research investigates the motivations of Vietnamese college students to use social media to watch reality shows. Understanding students’ motivations for using social media to watch reality shows is vital to developing relevant and compelling content, creating content that meets the insight of target audiences, and promoting the growth of the media industry and the interests of users and businesses. This research uniquely combines Technology Acceptance Model and Use and Gratification Theory theoretical frameworks to develop a conceptual model to investigate the motivations that motivate Vietnamese students to watch reality shows through social media platforms. Findings show that college students know the ease of use and usefulness of media technology and the basic cognitive, social, and emotional satisfaction they derive from media use to watch reality shows. The results show that this study was successful in exploring Vietnamese students’ motivation for utilizing social media to view reality shows. This research contributes to individuals’ understanding and motivation for using social media to meet their needs. These findings help improve the content creation capabilities of reality show producers through technological innovation and enhanced experiences based on the needs of viewers, especially Vietnamese students
Media studies · Political science · Social media · Social reality · Social science · Sociology · Digital Marketing and Social Media · Gender Studies · Impact of Technology on Adolescents · Psychology · Technology Adoption and User Behaviour
Being Immersed in Social Networking Environment
Applications of structural equation modeling (SEM) in ecological studies
Technology acceptance model
Technology Acceptance Model 3 and a Research Agenda on Interventions
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Mood Adjustment via Mass Communication
Exploring Koreans’ smartphone usage
Generational differences in content generation in social media
Online Sources as Alternative Media for Sporting Events’ Consumption in Algeria
You have been poked
Cognition, Affect, and the Prediction of Social Attitudes
Mood Management in the Context of Selective Exposure Theory
Establishing Construct Validity and Reliability
The Effects of Demographics, Technology Accessibility, and Unwillingness to Communicate in Predicting Internet Gratifications and Heavy Internet Use Among Adolescents
The Analysis of Covariance Structures
Watching reality from a distance
Tweeting television
| Highly cited | No |
|---|