Nguyen Thi Tra My
Biographic Data
| ID | 9549999 |
|---|---|
| NAME | Nguyen Thi Tra My |
| GIVEN NAMES | Nguyen Thi Tra |
| FAMILY NAME | My |
| SIGNATURE | MY N T T |
| AFFILIATIONS | Multimedia and Communication, FPT University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Navigating Gender Inequality in a Socialist Media Landscape
Media organizations play a central role in shaping gender equality; however, female journalists face significant global career disparities. This study investigates the structural, organizational, and individual barriers and opportunities that shape female journalists’ career development in Vietnam. Using a feminist interpretive framework, semi-structured interviews were conducted with 19 female Vietnamese journalists. Thematic analysis revealed p…
Unpacking the adoption and use of mobile education apps
Amid the digital revolution, it is crucial to comprehend the elements that impact the acceptance of mobile education applications, especially in developing countries such as Vietnam. This study examined the perspectives of high school and university students regarding the utilization of these applications, using the unified theory of acceptance and use of technology 2 (UTAUT2) model as a conceptual framework. A quantitative research methodology w…
Why youth continue watching reality shows on social media? A case study in Vietnam
This research investigates the motivations of Vietnamese college students to use social media to watch reality shows. Understanding students’ motivations for using social media to watch reality shows is vital to developing relevant and compelling content, creating content that meets the insight of target audiences, and promoting the growth of the media industry and the interests of users and businesses. This research uniquely combines Technology …
No prominent works on this page.
Unpacking the adoption and use of mobile education apps
Amid the digital revolution, it is crucial to comprehend the elements that impact the acceptance of mobile education applications, especially in developing countries such as Vietnam. This study examined the perspectives of high school and university students regarding the utilization of these applications, using the unified theory of acceptance and use of technology 2 (UTAUT2) model as a conceptual framework. A quantitative research methodology w…
Why youth continue watching reality shows on social media? A case study in Vietnam
This research investigates the motivations of Vietnamese college students to use social media to watch reality shows. Understanding students’ motivations for using social media to watch reality shows is vital to developing relevant and compelling content, creating content that meets the insight of target audiences, and promoting the growth of the media industry and the interests of users and businesses. This research uniquely combines Technology …
Navigating Gender Inequality in a Socialist Media Landscape
Media organizations play a central role in shaping gender equality; however, female journalists face significant global career disparities. This study investigates the structural, organizational, and individual barriers and opportunities that shape female journalists’ career development in Vietnam. Using a feminist interpretive framework, semi-structured interviews were conducted with 19 female Vietnamese journalists. Thematic analysis revealed p…
Technology Adoption and User Behaviour (2 works) · Business (1 work) · Computer Science (1 work) · Developing country (1 work) · Digital Marketing and Social Media (1 work) · Economic growth (1 work) · Economics (1 work) · Gender equality (1 work) · Gender inequality (1 work) · Gender relations (1 work)