Ariadne Neureiter
Biographic Data
| ID | 6848250 |
|---|---|
| NAME | Ariadne Neureiter |
| GIVEN NAMES | Ariadne |
| FAMILY NAME | Neureiter |
| SIGNATURE | NEUREITER A |
| AFFILIATIONS | University of Vienna |
| ORCID | 0000-0002-2121-9402 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 15 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The influence of green ads beyond brand outcomes
Due to consumers’ rising environmental concerns, companies increasingly engage in green advertising, aiming to showcase environmental responsibility. Drawing on signaling theory, we investigated the association between consumers’ exposure to green advertising and their environmental optimism regarding beliefs in fulfilling climate goals described in the Paris Agreement in 2015 over time. Based on the Elaboration Likelihood Model, we further exami…
Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation
Purpose Social media has a great mobilizing power and is considered to be an important vehicle to raise the awareness for the climate crisis across the globe. Despite this undisputed relevance, however, we lack studies exploring the relations between social media use, environmental knowledge, and environmental anxiety, particularly using a non-Western, global approach. Design/methodology/approach We conducted a quota-based general population surv…
No chance to fool young consumers when it comes to the environment
By promoting their services as environmentally friendly, airlines are increasingly accused of greenwashing. In an experimental quota-based study (N = 279), we investigated the effects of airlines’ false green claims, environmental compensation claims, and non-green claims on young consumers’ perceptions of greenwashing. Based on the Elaboration Likelihood Model, we additionally examined how young consumers’ environmental knowledge and eco-anxiety…
Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions
Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguishable from real humans. Although CGIs can elicit parasocial interaction (PSI), we lack research distinguishing cartoon-look CGI influencers from human-…
From sparks to action
Two types of social media influencers play an important role in political communication: those who hardly post political content in addition to their regular content (i.e., social media influencers; SMIs) and those who specifically focus on political content (i.e., political social media influencers; PSMIs). To shed light on the difference between the two types, we conducted a comparative cross-sectional survey examining the relationship between …
“It’s too much”
During the COVID-19-related lockdowns around the world, individuals received a permanent digital stream of information about the pandemic via their smartphones. We theorize that such excessive COVID-19-related smartphone use can affect information overload, i.e., the perception to be exposed to too much information about COVID-19. We also introduce the notion of infection self-efficacy, the feeling that one is able to control the likelihood of be…
Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes
Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined associations between the exposure to abstract and concrete compensation claims, consumers' perceived greenwashing, environmental boycotting and buycotting intentions, and brand evaluation as well as purchase intentions. Further, we investigated the moderat…
Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying
To respond to consumers’ rising concerns about environmental topics, airlines increasingly use green advertising. However, due to the environmental impact of flying, many green advertisements by airlines can be considered as “greenwashing” practices. In an experimental study with a quota-based sample (N = 329), we investigated the effects of two types of greenwashed advertisements for airlines: concrete compensation and abstract compensation (com…
Angry tweets
“I am Young, Why Should I Vaccinate?” How empathetic and aggressive communication on social media impact young adults’ attitudes toward Covid-19 vaccination
Introduction: To combat the current COVID-19 pandemic, high vaccination rates are of crucial value. However, young people in particular tend to be hesitant toward vaccination. On social media, young adults are often called to vaccinate in an aggressive tone, arguing that there is no choice than to vaccinate and that all else is wrong. Methods: = 410), we investigated the effects of (a) empathetic vs. aggressive communication styles in social medi…
From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism
Many adolescents and young adults spend countless hours a day on social media, where they can engage with social media influencers and may establish parasocial relationships (PSRs) with them. Recently, “green” influencers (“greenfluencers”), who post content on the topic of sustainability, have emerged. Yet, it is unclear whether adolescents' and young adults' engagement with greenfluencers on social media may inspire them to low- and high-effort…
Comparing the effects of greenwashing claims in environmental airline advertising
Drawing on information process theories, this study investigated whether consumers have the ability to perceive greenwashing in vague and false greenwashing claims, as well as in abstract and concrete compensation greenwashing claims. Moreover, we examined the moderating role of topical environmental knowledge. We also looked at the effects of perceived greenwashing on brand evaluation and flight shame. Findings of an experimental study with a qu…
The Covid-19 infodemic at your fingertips. Reciprocal relationships between Covid-19 information Fomo, bedtime smartphone news engagement, and daytime tiredness over time
Considering that insufficient sleep has long been regarded as a significant public health challenge, the COVID-19 pandemic and its co-evolving infodemic have further aggravated many people's sleep health. People's engagement with pandemic-related news, particularly given that many people are now permanently online via smartphones, has been identified as a critical factor for sleep health, such that public health authorities have recommended limit…
Trust in Science, Perceived Media Exaggeration About Covid-19, and Social Distancing Behavior
For many individuals, the media function as a primary source of information about preventative measures to combat COVID-19. However, a considerable number of citizens believe that the media coverage about pandemics is exaggerated. Although the perception of media exaggeration may be highly consequential for individual health behaviors, we lack research on the drivers and consequences of this perception. In a two-wave panel study, we examined asso…
Fight or Flight
Advertising frequently promotes environmentally detrimental consumption choices such as air travel. To date, the effects of these ads on individuals’ moral evaluation of unsustainable behaviors are still little understood. This study with a quota-based sample in Germany (N = 199) explored whether individuals morally disengage from the harmfulness of flying due to ad exposure. Based on the theory of moral disengagement (Bandura, 2016, Moral diseng…
No prominent works on this page.
Trust in Science, Perceived Media Exaggeration About Covid-19, and Social Distancing Behavior
For many individuals, the media function as a primary source of information about preventative measures to combat COVID-19. However, a considerable number of citizens believe that the media coverage about pandemics is exaggerated. Although the perception of media exaggeration may be highly consequential for individual health behaviors, we lack research on the drivers and consequences of this perception. In a two-wave panel study, we examined asso…
Fight or Flight
Advertising frequently promotes environmentally detrimental consumption choices such as air travel. To date, the effects of these ads on individuals’ moral evaluation of unsustainable behaviors are still little understood. This study with a quota-based sample in Germany (N = 199) explored whether individuals morally disengage from the harmfulness of flying due to ad exposure. Based on the theory of moral disengagement (Bandura, 2016, Moral diseng…
The Covid-19 infodemic at your fingertips. Reciprocal relationships between Covid-19 information Fomo, bedtime smartphone news engagement, and daytime tiredness over time
Considering that insufficient sleep has long been regarded as a significant public health challenge, the COVID-19 pandemic and its co-evolving infodemic have further aggravated many people's sleep health. People's engagement with pandemic-related news, particularly given that many people are now permanently online via smartphones, has been identified as a critical factor for sleep health, such that public health authorities have recommended limit…
“I am Young, Why Should I Vaccinate?” How empathetic and aggressive communication on social media impact young adults’ attitudes toward Covid-19 vaccination
Introduction: To combat the current COVID-19 pandemic, high vaccination rates are of crucial value. However, young people in particular tend to be hesitant toward vaccination. On social media, young adults are often called to vaccinate in an aggressive tone, arguing that there is no choice than to vaccinate and that all else is wrong. Methods: = 410), we investigated the effects of (a) empathetic vs. aggressive communication styles in social medi…
From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism
Many adolescents and young adults spend countless hours a day on social media, where they can engage with social media influencers and may establish parasocial relationships (PSRs) with them. Recently, “green” influencers (“greenfluencers”), who post content on the topic of sustainability, have emerged. Yet, it is unclear whether adolescents' and young adults' engagement with greenfluencers on social media may inspire them to low- and high-effort…
Comparing the effects of greenwashing claims in environmental airline advertising
Drawing on information process theories, this study investigated whether consumers have the ability to perceive greenwashing in vague and false greenwashing claims, as well as in abstract and concrete compensation greenwashing claims. Moreover, we examined the moderating role of topical environmental knowledge. We also looked at the effects of perceived greenwashing on brand evaluation and flight shame. Findings of an experimental study with a qu…
“It’s too much”
During the COVID-19-related lockdowns around the world, individuals received a permanent digital stream of information about the pandemic via their smartphones. We theorize that such excessive COVID-19-related smartphone use can affect information overload, i.e., the perception to be exposed to too much information about COVID-19. We also introduce the notion of infection self-efficacy, the feeling that one is able to control the likelihood of be…
Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes
Companies increasingly employ environmental compensation claims in their advertisements. This practice, however, has been criticized as being a form of greenwashing. In two studies, we examined associations between the exposure to abstract and concrete compensation claims, consumers' perceived greenwashing, environmental boycotting and buycotting intentions, and brand evaluation as well as purchase intentions. Further, we investigated the moderat…
Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying
To respond to consumers’ rising concerns about environmental topics, airlines increasingly use green advertising. However, due to the environmental impact of flying, many green advertisements by airlines can be considered as “greenwashing” practices. In an experimental study with a quota-based sample (N = 329), we investigated the effects of two types of greenwashed advertisements for airlines: concrete compensation and abstract compensation (com…
Angry tweets
Does social media use make us more environmentally knowledgeable or more eco-anxious? A multi-country investigation
Purpose Social media has a great mobilizing power and is considered to be an important vehicle to raise the awareness for the climate crisis across the globe. Despite this undisputed relevance, however, we lack studies exploring the relations between social media use, environmental knowledge, and environmental anxiety, particularly using a non-Western, global approach. Design/methodology/approach We conducted a quota-based general population surv…
No chance to fool young consumers when it comes to the environment
By promoting their services as environmentally friendly, airlines are increasingly accused of greenwashing. In an experimental quota-based study (N = 279), we investigated the effects of airlines’ false green claims, environmental compensation claims, and non-green claims on young consumers’ perceptions of greenwashing. Based on the Elaboration Likelihood Model, we additionally examined how young consumers’ environmental knowledge and eco-anxiety…
Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions
Computer Generated Imagery (CGI) influencers—also known as virtual influencers—are an increasingly influential phenomenon on social media. Some CGI influencers are presented as cartoon characters and are thus clearly recognizable as non-human. Other CGI influencers, however, are almost indistinguishable from real humans. Although CGIs can elicit parasocial interaction (PSI), we lack research distinguishing cartoon-look CGI influencers from human-…
From sparks to action
Two types of social media influencers play an important role in political communication: those who hardly post political content in addition to their regular content (i.e., social media influencers; SMIs) and those who specifically focus on political content (i.e., political social media influencers; PSMIs). To shed light on the difference between the two types, we conducted a comparative cross-sectional survey examining the relationship between …
The influence of green ads beyond brand outcomes
Due to consumers’ rising environmental concerns, companies increasingly engage in green advertising, aiming to showcase environmental responsibility. Drawing on signaling theory, we investigated the association between consumers’ exposure to green advertising and their environmental optimism regarding beliefs in fulfilling climate goals described in the Paris Agreement in 2015 over time. Based on the Elaboration Likelihood Model, we further exami…
Psychology (12 works) · Social Psychology (9 works) · Political science (8 works) · Business (6 works) · Social media (6 works) · Environmental Sustainability in Business (5 works) · Media Influence and Health (5 works) · Medicine (5 works) · Public relations (5 works) · Advertising (4 works)