Kyung-Ho Hwang
Biographic Data
| ID | 6876557 |
|---|---|
| NAME | Kyung-Ho Hwang |
| GIVEN NAMES | Kyung-Ho |
| FAMILY NAME | Hwang |
| SIGNATURE | HWANG K |
| AFFILIATIONS | Kyungnam University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Understanding ChatGPT continuous usage intention: The role of information quality, information usefulness, and source trust
Although ChatGPT has gained widespread popularity, research on users’ post-adoption behaviors remains limited. This study examined whether information quality (across five distinct attributes) predicts information usefulness and source trust, which, in turn, influences users’ intention to continue using ChatGPT. Data from ChatGPT users were analyzed using structural equation modeling. The results indicate that the accuracy, richness, timeliness, …
Millennials’ Adoption of Radio Station Apps: The Roles of Functionality, Technology, Media, and Brand Factors
To adapt to Millennials’ mobile-centric lifestyle, the U.S. radio broadcasters are integrating mobile apps into their services. Through a national survey, this study explores Millennial radio users’ functionality preferences regarding station-specific apps from radio stations, and factors affecting their adoption intentions and actual adoption behaviors of such apps. The potential contribution of these apps to brand loyalty is also examined. Thre…
Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach
This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and …
Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective
Digital technologies have redefined how people use audio media, especially for the millennial audience segment. Faced with the challenge from streaming music, many broadcast radio stations have launched their own mobile apps to compete with the new audio services such as Spotify. Guided by the uses and gratifications conceptual framework, this study employed a national survey to investigate millennials’ perceptions of the substitutability and com…
Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective
Digital technologies have redefined how people use audio media, especially for the millennial audience segment. Faced with the challenge from streaming music, many broadcast radio stations have launched their own mobile apps to compete with the new audio services such as Spotify. Guided by the uses and gratifications conceptual framework, this study employed a national survey to investigate millennials’ perceptions of the substitutability and com…
Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective
Digital technologies have redefined how people use audio media, especially for the millennial audience segment. Faced with the challenge from streaming music, many broadcast radio stations have launched their own mobile apps to compete with the new audio services such as Spotify. Guided by the uses and gratifications conceptual framework, this study employed a national survey to investigate millennials’ perceptions of the substitutability and com…
Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach
This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and …
Millennials’ Adoption of Radio Station Apps: The Roles of Functionality, Technology, Media, and Brand Factors
To adapt to Millennials’ mobile-centric lifestyle, the U.S. radio broadcasters are integrating mobile apps into their services. Through a national survey, this study explores Millennial radio users’ functionality preferences regarding station-specific apps from radio stations, and factors affecting their adoption intentions and actual adoption behaviors of such apps. The potential contribution of these apps to brand loyalty is also examined. Thre…
Understanding ChatGPT continuous usage intention: The role of information quality, information usefulness, and source trust
Although ChatGPT has gained widespread popularity, research on users’ post-adoption behaviors remains limited. This study examined whether information quality (across five distinct attributes) predicts information usefulness and source trust, which, in turn, influences users’ intention to continue using ChatGPT. Data from ChatGPT users were analyzed using structural equation modeling. The results indicate that the accuracy, richness, timeliness, …
Business (4 works) · Advertising (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Marketing (2 works) · Perception (2 works) · Political science (2 works) · World Wide Web (2 works)