Millennials’ Adoption of Radio Station Apps
The Roles of Functionality, Technology, Media, and Brand Factors
Bibliographic Data
| ID | 21643833 |
|---|---|
| Authors | Sylvia M Chan‐olmsted (0000-0003-1412-2386, University of Florida, Gainesville, USA), Rang Wang (0000-0001-8778-2057, University of Florida, Gainesville, USA, corresponding author), Kyung-Ho Hwang (Kyungnam University, Changwon, South Korea) |
| Year | 2022 |
| Volume | 99 |
| Issue | 1 |
| Pages | 262-288 |
| Publication date | 2022-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism & Mass Communication Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 1077-6990 • E-ISSN: 2161-430X |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/1077699020952111 |
| OpenAlex | W3080889645 |
| Language | EN |
| Citations received | 2 |
| References cited | 44 |
To adapt to Millennials’ mobile-centric lifestyle, the U.S. radio broadcasters are integrating mobile apps into their services. Through a national survey, this study explores Millennial radio users’ functionality preferences regarding station-specific apps from radio stations, and factors affecting their adoption intentions and actual adoption behaviors of such apps. The potential contribution of these apps to brand loyalty is also examined. Three types of factors are investigated: technology, brand, and media factors. The results suggest that all of them affect adoption and loyalty building. As such, this study contributes to the literature of technology acceptance, mobile marketing, and media management
Advertising · Brand Loyalty · Business · Loyalty · Mobile apps · World Wide Web · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 2 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2022 - 2023 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |