Yingwen Duan
Biographic Data
| ID | 6882121 |
|---|---|
| NAME | Yingwen Duan |
| GIVEN NAMES | Yingwen |
| FAMILY NAME | Duan |
| SIGNATURE | DUAN Y |
| AFFILIATIONS | Civil Aviation University of China |
| ORCID | 0009-0000-9108-6580 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The impact of marketing assets of foreign subsidiaries on marketing dynamic capabilities of multinational enterprises (MNEs)
Purpose The purpose of this paper is to explore mechanisms of the overseas marketing assets needed for marketing dynamic capability in Chinese multinational enterprises (MNEs) settings. Marketing assets of foreign subsidiaries contribute to the dynamic capability of MNEs, which are crucial for their sustained competitiveness. This kind of mechanism attracts much attention in academia and industry. However, there are few studies on how dynamic cap…
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The impact of marketing assets of foreign subsidiaries on marketing dynamic capabilities of multinational enterprises (MNEs)
Purpose The purpose of this paper is to explore mechanisms of the overseas marketing assets needed for marketing dynamic capability in Chinese multinational enterprises (MNEs) settings. Marketing assets of foreign subsidiaries contribute to the dynamic capability of MNEs, which are crucial for their sustained competitiveness. This kind of mechanism attracts much attention in academia and industry. However, there are few studies on how dynamic cap…
Business (1 work) · Firm Innovation and Growth (1 work) · Industrial organization (1 work) · Innovation and Knowledge Management (1 work) · International Business and FDI (1 work) · Marketing (1 work) · Marketing management (1 work) · Marketing research (1 work) · Marketing strategy (1 work) · Multinational corporation (1 work)