María Jesús Barroso‐Méndez
Biographic Data
| ID | 6882810 |
|---|---|
| NAME | María Jesús Barroso‐Méndez |
| GIVEN NAMES | María Jesús |
| FAMILY NAME | Barroso‐Méndez |
| SIGNATURE | MENDEZ M J B |
| AFFILIATIONS | Universidad de Extremadura |
| ORCID | 0000-0003-1435-8284 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The impact of technologies on society through NPO-social enterprise value co-creation
The aim of this paper is to study the impact of technologies on the welfare of society through the value co-creation processes that Non-Profit Organizations (NPOs) carry out with social enterprises. Based on the literature on Cross-Sector Social Interactions, the research was aimed at evaluating to what extent certain technological variables (innovation orientation, omnichannel, and ICTs) condition the fact that an NPO, a key agent of social inno…
Market Orientation in NGDOs
Nongovernmental development organizations (NGDOs) have traditionally enjoyed notable recognition and visibility within the field of nonprofit organizations. However, the situation of this sector is problematic in its need to respond to various threats whether programmatic, financial, or of social legitimacy. This study poses as a hypothesis that market orientation, as a management philosophy which many NGDOs could adopt, may be fundamental for th…
Does the Product Type Influence on Attitudes Toward Cause-Related Marketing
Many variables can influence consumer's purchase behavior in general, and attitudes towards Cause-Related Marketing (CRM) in particular. In this study, our aim is to analyze the possible relationship between attitudes toward CRM and purchase intention according to the product type involved in a CRM campaign. We analyzed a sample of 456 consumers and performed a correlation analysis. Results show there are significant positive relationships betwee…
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Does the Product Type Influence on Attitudes Toward Cause-Related Marketing
Many variables can influence consumer's purchase behavior in general, and attitudes towards Cause-Related Marketing (CRM) in particular. In this study, our aim is to analyze the possible relationship between attitudes toward CRM and purchase intention according to the product type involved in a CRM campaign. We analyzed a sample of 456 consumers and performed a correlation analysis. Results show there are significant positive relationships betwee…
Market Orientation in NGDOs
Nongovernmental development organizations (NGDOs) have traditionally enjoyed notable recognition and visibility within the field of nonprofit organizations. However, the situation of this sector is problematic in its need to respond to various threats whether programmatic, financial, or of social legitimacy. This study poses as a hypothesis that market orientation, as a management philosophy which many NGDOs could adopt, may be fundamental for th…
The impact of technologies on society through NPO-social enterprise value co-creation
The aim of this paper is to study the impact of technologies on the welfare of society through the value co-creation processes that Non-Profit Organizations (NPOs) carry out with social enterprises. Based on the literature on Cross-Sector Social Interactions, the research was aimed at evaluating to what extent certain technological variables (innovation orientation, omnichannel, and ICTs) condition the fact that an NPO, a key agent of social inno…
Business (3 works) · Marketing (3 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology (1 work) · Corporate Social Responsibility Reporting (1 work)