Market Orientation in NGDOs
Construction of a Scale Focused on Their Stakeholders
Bibliographic Data
| ID | 13027983 |
|---|---|
| Authors | Víctor Valero Amaro (0000-0002-4433-8818, Universidad de Extremadura, corresponding author), Clementina Galera Casquet (0000-0001-5113-1885, Universidad de Extremadura), María Jesús Barroso‐Méndez (0000-0003-1435-8284, Universidad de Extremadura) |
| Year | 2019 |
| Volume | 8 |
| Issue | 8 |
| Pages | 237-237 |
| Publication date | 2019-08-09 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2076-0760 • E-ISSN: 2076-0760 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/socsci8080237 |
| OpenAlex | W2968497342 |
| Language | EN |
| Citations received | 2 |
| References cited | 57 |
Nongovernmental development organizations (NGDOs) have traditionally enjoyed notable recognition and visibility within the field of nonprofit organizations. However, the situation of this sector is problematic in its need to respond to various threats whether programmatic, financial, or of social legitimacy. This study poses as a hypothesis that market orientation, as a management philosophy which many NGDOs could adopt, may be fundamental for them to deal successfully with the challenges they face. An analysis of the literature on market orientation in the nonprofit sector showed that the existing models of market orientation did not adequately capture NGDOs’ real working context, thus recommending a broader market approach based on proposals oriented to the stakeholder and to social aspects. For this reason, the objective of the study was to create a scale of market orientation adapted to the reality of the work of NGDOs. Analysis of a sample of 104 Spanish entities allowed an eight-factor market orientation scale for NGDOs to be created and validated, which reached optimal values of reliability and validity
Business · Context (archaeology · Face (sociological concept · Field (mathematics · Legitimacy · Market analysis · Market Orientation · Market segmentation · Orientation (vector space · Political science · Politics · Public relations · Scale (ratio · Sociology · Stakeholder · Corporate Social Responsibility Reporting · Nonprofit Sector and Volunteering · Tourism, Volunteerism, and Development · Marketing
Reliability and Validity Assessment
Market Orientation
Corporate Citizenship
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
Broadening the Concept of Marketing
On the evaluation of structural equation models
PLS-Sem
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
A Paradigm for Developing Better Measures of Marketing Constructs
Partial least squares structural equation modeling (PLS-SEM)
Coefficient alpha and the internal structure of tests
| Citations per year | 0.67 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |