Éva Happ
Biographic Data
| ID | 6882879 |
|---|---|
| NAME | Éva Happ |
| GIVEN NAMES | Éva |
| FAMILY NAME | Happ |
| SIGNATURE | HAPP E |
| AFFILIATIONS | Széchenyi István University |
| ORCID | 0000-0002-4026-6650 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Essential Soft Skills for Service Providers in Tourism
The role of soft skills in tourism remains an underexplored area, yet it holds both scientific and practical significance. As tourists’ expectations evolve, traditional technical competencies may no longer suffice. Soft skills are increasingly essential for tourism professionals, enabling them to understand and respond effectively to shifting consumer behaviours, thereby enhancing customer satisfaction and contributing to the success of tourism s…
Digitalisation in Angling Tourism
In recent years, the use of digital solutions in tourism has accelerated and smart solutions are now used even in areas that are less technology-oriented, such as angling tourism. Angling itself and angling tourism seem rather traditional, definitely not tech-savvy activities, ones that can be categorised among the ecotourism or slow tourism products. It is not to say, however, that angling tourism does not evolve and is immune to the trends rele…
The Role of Territorial Identity in the Sustainability of Tourism in Hungary
There is evidence of a strong link and close interaction between territorial identity, whether at the local level or defining a larger territorial unit, and tourism, and several aspects of this have been discussed in the literature. The National Tourism Strategy 2030 in Hungary, among its strategic objectives, pays special attention to the creation and strengthening of national identity and attachment, stating that strengthening domestic tourism …
Digital services of tourist areas—Key to competitiveness
In our study, we examined 11 designated tourist destinations in Hungary, which can also be interpreted as tourism products including services, infrastructure and attractions. The National Tourism Development Strategy (NTS) also puts a strong emphasis on digitalisation, as it is an unstoppable process with a significant impact on tourism, thanks to globalisation, increasing competition, accelerating information flows and the dominant paradigm shif…
Possibilities of Creating Cross-Border Tourist Destinations in East-Central Europe
Tourism development is one of today's popular tools for mitigating regional inequalities, thus many regions see tourism as an opportunity to break out. This is no different in the case of border regions, where development in this direction is also supported by cross-border, EU-financed or (co-)financed programs. The aim of the paper is to investigate whether there is a real possibility of connecting the areas along the national borders for touris…
The Role of Tourism Management for Sustainable Tourism Development in Nature Reserves in Hungary
The aim of the research is to reveal the opinion of regional professionals involved in the management of sustainable tourism and its three pillars. Through the results of 27 in-depth interviews with decision-makers and NGOs, we have explored the perceptions of the economic, environmental and social factors, both positive and negative, and the importance of each factor. The analysis of the results clearly shows a difference of opinion between deci…
A Study of Digital Marketing Tools Usage Habits Among Hungarian Tourists
Digitalisation has become inevitable these days. It has been in the forefront due to innovations, the development of informat ion technology tools, internet and smartphones transforming the tourism industry, too. Digital marketing tools and methods have attracted an increasing interest among the Hungarian tourists, as well. The study focuses on the spread of these opportunities in Hungary. The paper’s aim is to investigate when and in what way Hu…
Impact Assessment between the City and the Company Reputation
Since there's a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy of the dynamically developing city, Gyr is based after several system changes on the automobile industry. Its main leg is the important international c…
Impact Assessment between the City and the Company Reputation
Since there's a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy of the dynamically developing city, Gyr is based after several system changes on the automobile industry. Its main leg is the important international c…
Impact Assessment between the City and the Company Reputation
Since there's a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy of the dynamically developing city, Gyr is based after several system changes on the automobile industry. Its main leg is the important international c…
A Study of Digital Marketing Tools Usage Habits Among Hungarian Tourists
Digitalisation has become inevitable these days. It has been in the forefront due to innovations, the development of informat ion technology tools, internet and smartphones transforming the tourism industry, too. Digital marketing tools and methods have attracted an increasing interest among the Hungarian tourists, as well. The study focuses on the spread of these opportunities in Hungary. The paper’s aim is to investigate when and in what way Hu…
The Role of Tourism Management for Sustainable Tourism Development in Nature Reserves in Hungary
The aim of the research is to reveal the opinion of regional professionals involved in the management of sustainable tourism and its three pillars. Through the results of 27 in-depth interviews with decision-makers and NGOs, we have explored the perceptions of the economic, environmental and social factors, both positive and negative, and the importance of each factor. The analysis of the results clearly shows a difference of opinion between deci…
Digital services of tourist areas—Key to competitiveness
In our study, we examined 11 designated tourist destinations in Hungary, which can also be interpreted as tourism products including services, infrastructure and attractions. The National Tourism Development Strategy (NTS) also puts a strong emphasis on digitalisation, as it is an unstoppable process with a significant impact on tourism, thanks to globalisation, increasing competition, accelerating information flows and the dominant paradigm shif…
Possibilities of Creating Cross-Border Tourist Destinations in East-Central Europe
Tourism development is one of today's popular tools for mitigating regional inequalities, thus many regions see tourism as an opportunity to break out. This is no different in the case of border regions, where development in this direction is also supported by cross-border, EU-financed or (co-)financed programs. The aim of the paper is to investigate whether there is a real possibility of connecting the areas along the national borders for touris…
Digitalisation in Angling Tourism
In recent years, the use of digital solutions in tourism has accelerated and smart solutions are now used even in areas that are less technology-oriented, such as angling tourism. Angling itself and angling tourism seem rather traditional, definitely not tech-savvy activities, ones that can be categorised among the ecotourism or slow tourism products. It is not to say, however, that angling tourism does not evolve and is immune to the trends rele…
The Role of Territorial Identity in the Sustainability of Tourism in Hungary
There is evidence of a strong link and close interaction between territorial identity, whether at the local level or defining a larger territorial unit, and tourism, and several aspects of this have been discussed in the literature. The National Tourism Strategy 2030 in Hungary, among its strategic objectives, pays special attention to the creation and strengthening of national identity and attachment, stating that strengthening domestic tourism …
Essential Soft Skills for Service Providers in Tourism
The role of soft skills in tourism remains an underexplored area, yet it holds both scientific and practical significance. As tourists’ expectations evolve, traditional technical competencies may no longer suffice. Soft skills are increasingly essential for tourism professionals, enabling them to understand and respond effectively to shifting consumer behaviours, thereby enhancing customer satisfaction and contributing to the success of tourism s…
Business (7 works) · Tourism (7 works) · Geography (6 works) · Marketing (5 works) · Diverse Aspects of Tourism Research (4 works) · Advertising (3 works) · Archaeology (3 works) · Economic geography (3 works) · Political science (3 works) · Regional science (3 works)