Impact Assessment between the City and the Company Reputation
Bibliographic Data
| ID | 13022618 |
|---|---|
| Authors | Petra Jakab (0000-0003-2228-4211, Széchenyi István University, corresponding author), Éva Happ (0000-0002-4026-6650, Széchenyi István University) |
| Year | 2017 |
| Volume | 10 |
| Issue | 1 |
| Pages | 279-289 |
| Publication date | 2017-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economics & Sociology (JOURNAL) |
| Journal identifiers | ISSN: 2071-789X • E-ISSN: 2306-3459 |
| Publisher | Centre of Sociological Research, NGO (PUBLISHER) |
| DOI | 10.14254/2071-789x.2017/10-1/20 |
| OpenAlex | W2793389925 |
| Language | EN |
| Citations received | 1 |
Since there's a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy of the dynamically developing city, Gyr is based after several system changes on the automobile industry. Its main leg is the important international company with headquarter in Gyr since 1993, the Audi Hungaria Zrt. (AH). As results of the research analysing the marketing communicational print and film tools of the company and the city, the author tried to figure out, how the AH and the city interact in their corporate communication, in their reputation
Advertising · Business · Commerce · Competition (biology · Framing (construction · Political science · Reputation · Diverse Aspects of Tourism Research · Hungarian Social, Economic and Educational Studies · Sport and Mega-Event Impacts · History · Law · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |