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Alexander Ort

Biographic Data

ID6898673
NAMEAlexander Ort
GIVEN NAMESAlexander
FAMILY NAMEOrt
SIGNATUREORT A
AFFILIATIONSUniversity of Lucerne
ORCID0000-0003-0112-9052
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS1
WORKS AS AUTHOR10
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Stigmatization in healthcare and health information contexts

    Open Access•Nicola Schmid, Brigitte Hofstetter et al.•ARTICLE•SSM - Qualitative Research in…•2026

    Background Lesbian, gay, and bisexual (LGB) individuals continue to report stigmatizing experiences in healthcare. Less is known about how such experiences relate to health information seeking and use. Objective To examine how cisgender LGB individuals described stigmatizing experiences in healthcare and health information contexts. Methods This qualitative secondary analysis used semi-structured interviews from a broader study on health informat…

  • From preparedness to adaptation

    Open Access•Nicola Diviani, Maddalena Fiordelli et al.•ARTICLE•Frontiers in Communication•2025

    Background Effective communication is essential during health crises to maintain operational clarity, staff engagement, and public trust. While existing models emphasise centralised crisis response and structured messaging, few studies examine how hospital communication evolves across different phases of a prolonged emergency. Objective This study explored how Swiss hospitals adapted their internal and external communication strategies during the…

  • The role of cliffhangers in serial entertainment

    Dominique S Wirz, Alexander Ort et al.•ARTICLE•Psychology of Popular Media•2023

  • Risky research? Exploring the potentially detrimental effects of employing stigma scales

    Open Access•Alexander Ort, Freya Sukalla•ARTICLE•Frontiers in Communication•2023

    Research on stigma is confronted with major ethical challenges. One potential risk of investigating stigma utilizing self-reports includes the unintentional reinforcement of stigma. Commonly used self-report scales to assess stigma usually include items that directly confront people with the negative stereotypes underlying the stigma. Even though findings in the domain of priming research suggest that such a way of assessing stigma might potentia…

  • The Emotional Effects of Gain-Loss Frames in Persuasive Messages about Sun Protection on Health Promotional Outcomes

    Alexander Ort, Anne Reinhardt et al.•ARTICLE•Health Communication•2023

    Although the importance of emotions for the effects of gain-loss framed messages has been supported, the emotional effects of mixed frames have not been sufficiently investigated. To fill this gap, this experimental study exposed participants (N = 154) to single gain- or loss-framed vs. mixed frame messages about sun-protection outcomes. Integrating the idea of mixed frames with the concept of emotional flow, data were analyzed using a serial med…

  • Smoking trends and health equity in Switzerland between 1992 and 2017

    Open Access•Daniel Wehrli, Hans Gilljam et al.•ARTICLE•Frontiers in Psychiatry•2023

    In Switzerland, individuals with lower levels of education and non-Swiss populations are more susceptible to health risk of smoking. This is despite the existence of a high-quality healthcare system that has nevertheless failed to negated health inequities

  • How Positively Valenced Health Messages can Foster Information Selection

    Open Access•Alexander Ort, Perina Siegenthaler et al.•ARTICLE•Frontiers in Communication•2021

    Objective: Positively valenced appeals have received comparably less attention than negative appeals. However, messages utilizing negative emotions have been repeatedly criticized, and research has demonstrated the beneficial effects of applying positive emotionally-charged messages. Therefore, this study investigates the impact and effectiveness of positive to negative messages. Design: In two studies ( N 1 = 108, N 2 = 355), participants were e…

  • Strengthening Critical Health Literacy for Health Information Appraisal

    Open Access•Sara Rubinelli, Alexander Ort et al.•ARTICLE•International Journal of…•2021

    The overload of health information has been a major challenge during the COVID-19 pandemic. Public health authorities play a primary role in managing this information. However, individuals have to apply critical health literacy to evaluate it. The objective of this paper is to identify targets for strengthening critical health literacy by focusing on the field of argumentation theory. This paper is based on the textual analysis of instances of he…

  • The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study

    Open Access•Alexander Ort, Andreas Fahr•ARTICLE•Studies in Communication and Media•2020•Cited by: 1•References: 12

    This study examines the effects of positive compared to negative appeals in persuasive health communication about sexually transmitted diseases (STDs). The theoretical background draws on the Extended Parallel Process Model, which is mainly used to ex- plain the processing of negative appeals (fear) in these contexts. Participants (N = 160; Mage = 22.59, SD = 2.48, 57.4% female; mainly students) took part in a one-factorial experiment by viewing …

  • Gesundheitskommunikation

    Doreen Reifegerste, Alexander Ort•BOOK•Gesundheitskommunikation•2018

    Reifegerste D, Ort A. Gesundheitskommunikation . Studienkurs Medien und Kommunikation. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG; 2018.

  • The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study

    Open Access•Alexander Ort, Andreas Fahr•ARTICLE•Studies in Communication and Media•2020•Cited by: 1•References: 12

    This study examines the effects of positive compared to negative appeals in persuasive health communication about sexually transmitted diseases (STDs). The theoretical background draws on the Extended Parallel Process Model, which is mainly used to ex- plain the processing of negative appeals (fear) in these contexts. Participants (N = 160; Mage = 22.59, SD = 2.48, 57.4% female; mainly students) took part in a one-factorial experiment by viewing …

  • Gesundheitskommunikation

    Doreen Reifegerste, Alexander Ort•BOOK•Gesundheitskommunikation•2018

    Reifegerste D, Ort A. Gesundheitskommunikation . Studienkurs Medien und Kommunikation. Baden-Baden: Nomos Verlagsgesellschaft mbH & Co. KG; 2018.

  • The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study

    Open Access•Alexander Ort, Andreas Fahr•ARTICLE•Studies in Communication and Media•2020•Cited by: 1•References: 12

    This study examines the effects of positive compared to negative appeals in persuasive health communication about sexually transmitted diseases (STDs). The theoretical background draws on the Extended Parallel Process Model, which is mainly used to ex- plain the processing of negative appeals (fear) in these contexts. Participants (N = 160; Mage = 22.59, SD = 2.48, 57.4% female; mainly students) took part in a one-factorial experiment by viewing …

  • How Positively Valenced Health Messages can Foster Information Selection

    Open Access•Alexander Ort, Perina Siegenthaler et al.•ARTICLE•Frontiers in Communication•2021

    Objective: Positively valenced appeals have received comparably less attention than negative appeals. However, messages utilizing negative emotions have been repeatedly criticized, and research has demonstrated the beneficial effects of applying positive emotionally-charged messages. Therefore, this study investigates the impact and effectiveness of positive to negative messages. Design: In two studies ( N 1 = 108, N 2 = 355), participants were e…

  • Strengthening Critical Health Literacy for Health Information Appraisal

    Open Access•Sara Rubinelli, Alexander Ort et al.•ARTICLE•International Journal of…•2021

    The overload of health information has been a major challenge during the COVID-19 pandemic. Public health authorities play a primary role in managing this information. However, individuals have to apply critical health literacy to evaluate it. The objective of this paper is to identify targets for strengthening critical health literacy by focusing on the field of argumentation theory. This paper is based on the textual analysis of instances of he…

  • The role of cliffhangers in serial entertainment

    Dominique S Wirz, Alexander Ort et al.•ARTICLE•Psychology of Popular Media•2023

  • Risky research? Exploring the potentially detrimental effects of employing stigma scales

    Open Access•Alexander Ort, Freya Sukalla•ARTICLE•Frontiers in Communication•2023

    Research on stigma is confronted with major ethical challenges. One potential risk of investigating stigma utilizing self-reports includes the unintentional reinforcement of stigma. Commonly used self-report scales to assess stigma usually include items that directly confront people with the negative stereotypes underlying the stigma. Even though findings in the domain of priming research suggest that such a way of assessing stigma might potentia…

  • The Emotional Effects of Gain-Loss Frames in Persuasive Messages about Sun Protection on Health Promotional Outcomes

    Alexander Ort, Anne Reinhardt et al.•ARTICLE•Health Communication•2023

    Although the importance of emotions for the effects of gain-loss framed messages has been supported, the emotional effects of mixed frames have not been sufficiently investigated. To fill this gap, this experimental study exposed participants (N = 154) to single gain- or loss-framed vs. mixed frame messages about sun-protection outcomes. Integrating the idea of mixed frames with the concept of emotional flow, data were analyzed using a serial med…

  • Smoking trends and health equity in Switzerland between 1992 and 2017

    Open Access•Daniel Wehrli, Hans Gilljam et al.•ARTICLE•Frontiers in Psychiatry•2023

    In Switzerland, individuals with lower levels of education and non-Swiss populations are more susceptible to health risk of smoking. This is despite the existence of a high-quality healthcare system that has nevertheless failed to negated health inequities

  • From preparedness to adaptation

    Open Access•Nicola Diviani, Maddalena Fiordelli et al.•ARTICLE•Frontiers in Communication•2025

    Background Effective communication is essential during health crises to maintain operational clarity, staff engagement, and public trust. While existing models emphasise centralised crisis response and structured messaging, few studies examine how hospital communication evolves across different phases of a prolonged emergency. Objective This study explored how Swiss hospitals adapted their internal and external communication strategies during the…

  • Stigmatization in healthcare and health information contexts

    Open Access•Nicola Schmid, Brigitte Hofstetter et al.•ARTICLE•SSM - Qualitative Research in…•2026

    Background Lesbian, gay, and bisexual (LGB) individuals continue to report stigmatizing experiences in healthcare. Less is known about how such experiences relate to health information seeking and use. Objective To examine how cisgender LGB individuals described stigmatizing experiences in healthcare and health information contexts. Methods This qualitative secondary analysis used semi-structured interviews from a broader study on health informat…

Psychology (6 works) · Medicine (5 works) · Social Psychology (5 works) · Behavioral Health and Interventions (3 works) · Health care (3 works) · Media Influence and Health (3 works) · Political science (3 works) · Arousal (2 works) · Clinical Psychology (2 works) · Developmental psychology (2 works)

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