The Emotional Effects of Gain-Loss Frames in Persuasive Messages about Sun Protection on Health Promotional Outcomes
Evidence from an Experimental Study
Bibliographic Data
| ID | 21617040 |
|---|---|
| Authors | Alexander Ort (0000-0003-0112-9052, University of Lucerne, corresponding author), Anne Reinhardt (0000-0001-5231-0877, University of Erfurt), Laura Koch (University of Erfurt), Laura Coffin Koch (University of Erfurt), Constanze Rossmann (0000-0002-4068-4369, University of Erfurt) |
| Year | 2023 |
| Volume | 38 |
| Issue | 3 |
| Pages | 512-521 |
| Publication date | 2023-02-23 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Health Communication (JOURNAL) |
| Journal identifiers | ISSN: 1041-0236 • E-ISSN: 1532-7027 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10410236.2021.1956072 |
| PMID | 34334072 |
| OpenAlex | W3189766224 |
| Language | EN |
| Citations received | 6 |
| References cited | 60 |
Although the importance of emotions for the effects of gain-loss framed messages has been supported, the emotional effects of mixed frames have not been sufficiently investigated. To fill this gap, this experimental study exposed participants (N = 154) to single gain- or loss-framed vs. mixed frame messages about sun-protection outcomes. Integrating the idea of mixed frames with the concept of emotional flow, data were analyzed using a serial mediation model with emotional experience (as indexed by valence and arousal) and intention as factors mediating the effect of shifts on actual behavior, measured two weeks after message exposure. Results demonstrate that mixed messages and their impact on emotional experiences are not generally more effective than pure gain or pure loss messages. However, the application of mixed frame or purely loss-framed messages offers a higher potential to increase behavioral health intentions (resulting in respective behaviors) than messages simply focusing on gain frames
Arousal · Health behavior · Health communication · Mediation · Persuasion · Behavioral Health and Interventions · Communication · Death Anxiety and Social Exclusion · Media Influence and Health · Medicine · Psychology · Social Psychology
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| Citations per year | 1.5 |
|---|---|
| Citation span | 2022 - 2025 (4) |
| Highly cited | No |