Inyoung Chae
Biographic Data
| ID | 6909536 |
|---|---|
| NAME | Inyoung Chae |
| GIVEN NAMES | Inyoung |
| FAMILY NAME | Chae |
| SIGNATURE | CHAE I |
| AFFILIATIONS | Sungkyunkwan University |
| ORCID | 0000-0002-7652-6899 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Food-influencer vs peer voices
Purpose A single positive review from a food influencer might attract hundreds of new customers, yet a single negative review can turn them off just as swiftly. This research uses social influence theory (SIT) to examine how electronic word-of-mouth (e-WOM) from food influencers and customers affects fast-food customers’ repurchase intentions via e-reputation management and whether informational social influence changes those pathways. Design/met…
Reinterpreting agency theory in the era of artificial intelligence
No prominent works on this page.
Food-influencer vs peer voices
Purpose A single positive review from a food influencer might attract hundreds of new customers, yet a single negative review can turn them off just as swiftly. This research uses social influence theory (SIT) to examine how electronic word-of-mouth (e-WOM) from food influencers and customers affects fast-food customers’ repurchase intentions via e-reputation management and whether informational social influence changes those pathways. Design/met…
Reinterpreting agency theory in the era of artificial intelligence
Agency (philosophy) (1 work) · AI in Service Interactions (1 work) · Consumer behaviour (1 work) · Corporate governance (1 work) · Customer Service Quality and Loyalty (1 work) · Delegation (1 work) · Digital Marketing and Social Media (1 work) · Employer Branding and e-HRM (1 work) · Ethics and Social Impacts of AI (1 work) · Hospitality (1 work)