Normizan Bakar
Biographic Data
| ID | 6914732 |
|---|---|
| NAME | Normizan Bakar |
| GIVEN NAMES | Normizan |
| FAMILY NAME | Bakar |
| SIGNATURE | BAKAR N |
| AFFILIATIONS | Department of Economics, School of Economics, Finance and Banking, University Utara Malaysia, Kedah, Malaysia. |
| ORCID | 0000-0003-3229-6179 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Strategic Innovation and Consumer Preferences
This study analyzes the role of consumer choice in determining a strategic innovation policy. We establish an international Bertrand duopoly and conduct a choice modelling technique. The theoretical finding shows that an increase in investment in hybrid technology innovation increases the demand for hybrid cars. However, the empirical results show that consumers do not appreciate all attributes, only the hybrid battery, CO 2 emission level and th…
No prominent works on this page.
Strategic Innovation and Consumer Preferences
This study analyzes the role of consumer choice in determining a strategic innovation policy. We establish an international Bertrand duopoly and conduct a choice modelling technique. The theoretical finding shows that an increase in investment in hybrid technology innovation increases the demand for hybrid cars. However, the empirical results show that consumers do not appreciate all attributes, only the hybrid battery, CO 2 emission level and th…
Automotive industry (1 work) · Business (1 work) · Climate Change Policy and Economics (1 work) · Duopoly (1 work) · Economic and Environmental Valuation (1 work) · Economics (1 work) · Energy, Environment, and Transportation Policies (1 work) · Engineering (1 work) · Government (linguistics (1 work) · Industrial organization (1 work)