Strategic Innovation and Consumer Preferences
An Analysis of Malaysian Hybrid Car Policy
Bibliographic Data
| ID | 13083012 |
|---|---|
| Authors | Normizan Bakar (0000-0003-3229-6179, Department of Economics, School of Economics, Finance and Banking, University Utara Malaysia, Kedah, Malaysia., corresponding author), Bakti Hasan Basri (0000-0002-8566-8768, Northern University of Malaysia), Bakti Hasan-Basri (Department of Economics, School of Economics, Finance and Banking, University Utara Malaysia, Kedah, Malaysia.) |
| Year | 2017 |
| Volume | 8 |
| Issue | 1 |
| Pages | 64-77 |
| Publication date | 2017-04-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Millennial Asia (JOURNAL) |
| Journal identifiers | ISSN: 2321-7081 • E-ISSN: 0976-3996 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/0976399616686865 |
| OpenAlex | W2606202383 |
| Language | EN |
| Citations received | 1 |
| References cited | 17 |
This study analyzes the role of consumer choice in determining a strategic innovation policy. We establish an international Bertrand duopoly and conduct a choice modelling technique. The theoretical finding shows that an increase in investment in hybrid technology innovation increases the demand for hybrid cars. However, the empirical results show that consumers do not appreciate all attributes, only the hybrid battery, CO 2 emission level and the sound of hybrid engines. We suggest that the government focus on the significant attributes in order to force not only the domestic automobile firm to innovate but the vendors as well
Automotive industry · Business · Duopoly · Economics · Government (linguistics · Industrial organization · Microeconomics · Order (exchange · Climate Change Policy and Economics · Economic and Environmental Valuation · Energy, Environment, and Transportation Policies · Engineering · Marketing
| Citations per year | 0.25 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |