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B Urciuoli

Biographic Data

ID69244
NAMEB Urciuoli
GIVEN NAMESB
FAMILY NAMEUrciuoli
SIGNATUREURCIUOLI B
AFFILIATIONSHamilton College
ORCID0000-0002-4901-4572
VERIFIEDYes
TOTAL WORKS42
TOTAL CITATIONS628
AUTHOR COUNT42
EDITOR COUNT0
FIRST PUBLICATION YEAR1991
LATEST PUBLICATION YEAR2025
H-INDEX11
  • Revisiting the Strategically Deployable Shifter: Manipulating Indeterminacy for Semiotic Power and Profit

    Open Access•B Urciuoli•ARTICLE•Signs and Society•2025

    The specificity of acts of reference emerges from their indexical nature, not from any fixed denotation inherent in referring expressions. Referential indeterminacy is generally not an issue or is easily corrected. But it can be taken advantage of when hierarchic relations are in play: people can deploy the semiotic potential of indeterminacy in ways that covertly index advantageous alignments based on shared values, while seeming to make the sam…

  • Anthropology from different angles: A Tale of the Neoliberal Arts

    Open Access•B Urciuoli•ARTICLE•Etnografica•2024•References: 13

    A discipline's value depends on the institutional position of its valuers. In U.S. liberal arts undergraduate education, trustees, marketers, and parents routinely link disciplinary value to "return on investment". This market logic is evident in rhetoric equating a discipline's worth with the cost of department maintenance and the lucrativeness of careers pursued by majors. Yet students are also expected to buy the liberal arts experience as a w…

  • The discursive emergence of the cultural actor: Commentary on He, Kang, and Lo

    Open Access•B Urciuoli•ARTICLE•Pragmatics Quarterly Publication…•2022

    This commentary compares and discusses the ways that discourse analyses by He, Kang and Lo, this volume, demonstrate the indexical, contingent, complex and ongoing nature of cultural process, manifest at the micro-level of ordinary interaction

  • Spanish and English Language Issues in the United States

    Open Access•B Urciuoli•OTHER•The International Encyclopedia of…•2020

    Spanish‐English language issues in the United States are best understood in relation to the social and political histories within which they formed. Research has demonstrated the formal characteristics of linguistic varieties, the social functions that constitute their users' communicative competence, the ideologies that shape their users' perceptions of their linguistic practices, and the ways that social and political histories frame the racial…

  • The Irony of Diversity Numbers

    Open Access•B Urciuoli•ARTICLE•Signs and Society•2018•Cited by: 4•References: 9

    This article compares “official” college representations of race as diversity with narratives by students of color about racialized experience, with particular attention to the metasemiotic principles governing the first and the discursive organization of the second. Colleges and universities (like other contemporary organizations) represent race as a set of equally weighted, equally ordered demographic categories not explicitly differing in mark…

  • The compromised pragmatics of diversity

    Open Access•B Urciuoli•ARTICLE•Language & Communication•2016•Cited by: 11•References: 13

  • La « diversité » comme capital: La re-conceptualisation néolibérale de la différence linguistique et sociale

    B Urciuoli, Anne-Hélène Kerbiriou et al.•ARTICLE•Anthropologie et Sociétés•2016•Cited by: 5•References: 24

    Dans les discours néolibéraux sur le travail, les travailleurs sont imaginés comme des faisceaux de compétences, certaines étant dites « formelles » (le savoir et les techniques), d'autres « informelles » (les aptitudes et les caractéristiques sociales). Dans cette conception, tout attribut pensé en termes de travail productif, même les différentes formes de se comporter socialement, peut être considéré comme une compétence. En particulier, les m…

  • Neoliberalizing markedness: The interpellation of “diverse” college students

    Open Access•B Urciuoli•ARTICLE•Hau Journal of Ethnographic Theory•2016•Cited by: 12•References: 9

    For students at elite US liberal arts colleges, symbolic capital accrues to their association with the institution itself, and for racially unmarked (white) students, symbolic capital can also accrue to other, informal associations with such institutions, such as friend and family ties or social fraternities. For racially marked students at elite schools, sources of symbolic capital are more limited to institutional venues such as the classroom a…

  • The Semiotic Production of the Good Student: A Peircean Look at the Commodification of Liberal Arts Education

    Open Access•B Urciuoli•ARTICLE•Signs and Society•2014•Cited by: 13•References: 15

    Liberal arts education has become highly commodified, but what is the nature of the object commodified? I argue that that objectification is brought together through the branding process in the form of the Good Student, an unambiguously positive image of the product of higher education. Drawing from Peircian concepts and from recent works on branding as semiotic process, I show how college marketers produce this construction. I also argue that th…

  • The promise and practice of service learning and engaged scholarship

    Open Access•B Urciuoli•ARTICLE•Learning and Teaching•2013

    Service learning and other engaged scholarship programmes ideally operate in an academic framework to enhance student understanding of citizenship and community engagement. In reality, given the constraints on institutional budgets, such programmes are likely to be underfunded and academically understaffed. Structured as choices on an institutional menu, programmes are routinely touted as transformative though what they transform may be indetermi…

  • Language Management/Labor

    B Urciuoli, Chaise Ladousa•ARTICLE•Annual Review of Anthropology•2013•Cited by: 60•References: 98

    How language is conceptualized as labor is a function of the economy within which profits are made and businesses are structured. Under capitalist regimes, language practices have been conceptualized as apart from labor, as part of the means of production, and as the product. Under neoliberal regimes and conditions of globalization, and depending on the language worker's job description and status as managed or managing, ethnicity/race, gender, a…

  • Learning to Speak, Learning to Listen: How Diversity Works on Campus by Susan E. Chase

    Open Access•B Urciuoli•ARTICLE•American Ethnologist•2012•References: 1

  • Discussion Essay: Semiotic Properties of Racializing Discourses

    Open Access•B Urciuoli•ARTICLE•Journal of Linguistic Anthropology•2011•Cited by: 12•References: 10

  • Wannabe U: Inside the Corporate University by Gaye Tuchman The Great Brain Race: How Global Universities are Reshaping the World by Ben Wildavsky

    Open Access•B Urciuoli•ARTICLE•PoLAR Political and Legal…•2011•References: 1

  • Entextualizing diversity: Semiotic incoherence in institutional discourse

    Open Access•B Urciuoli•ARTICLE•Language & Communication•2010•Cited by: 17•References: 6

  • Talking/Not Talking about Race: The Enregisterments of Culture in Higher Education Discourses

    Open Access•B Urciuoli•ARTICLE•Journal of Linguistic Anthropology•2009•Cited by: 42•References: 28

    In higher education "diversity" discourses, culture routinely stands in for race, but its use is unevenly enregistered. Examination of three web pages at one college shows contrasting entextualizations of culture: in promotional discourse, culture is loosely associated with diversity; in describing student organizations, culture is variously associated with race, ethnicity, nationality, language, and gender; for multicultural programs, culture is…

  • Skills and selves in the new workplace

    Open Access•B Urciuoli•ARTICLE•American Ethnologist•2008•Cited by: 287•References: 37

    In the neoliberal imaginary of contemporary capitalism, workers' employment value depends on their skills. Skills terms, especially communication, team, and leadership, formulate aspects of personhood and modes of sociality as productive labor. The key semiotic properties of skills terms are strategic indexicality (expressing alignment with corporate values) and denotational indeterminacy (knowledge and practices referred to as skills are quite d…

  • Problematic Language Assessment in the US Census

    Open Access•Ana Celia Zentella, B Urciuoli et al.•ARTICLE•Anthropology News•2007•Cited by: 3

  • Why Anthropologists Should Oppose English Only Legislation in the US

    Open Access•Laura R Graham, Alexandra Jaffe et al.•ARTICLE•Anthropology News•2007

  • Colormute: Race talk dilemmas in an American school - By Mica Pollock

    Open Access•B Urciuoli•ARTICLE•Journal of the Royal Anthropologica…•2007

  • Richard Buttny , Talking problems: Studies of discursive construction

    Open Access•B Urciuoli•ARTICLE•Language in Society•2006

    Richard Buttny , Talking problems: Studies of discursive construction . Albany: State University of New York Press, 2004. Pp.ix, 214. Hb $45.00. Richard Buttney's Talking problems: Studies of discursive construction addresses the centrality of ordinary talk as a key site in the construction of human sociality and social reality. He characterizes talk about problems as a linguistic abstraction from actions or events that call for solutions. Such d…

  • Open Forum on AAA and Labor Relations

    Open Access•B Urciuoli•ARTICLE•Anthropology News•2005

  • What Counts as Anthropological Knowledge

    Open Access•B Urciuoli•ARTICLE•Anthropology News•2005

  • Society for Cultural Anthropology

    Open Access•B Urciuoli, Pauline Turner Strong et al.•ARTICLE•Anthropology News•2005

  • Society for Cultural Anthropology. SCA at the AAA: Cultural Horizons Award

    Open Access•B Urciuoli, M M J Fischer•ARTICLE•Anthropology News•2004

Next
  • Skills and selves in the new workplace

    Open Access•B Urciuoli•ARTICLE•American Ethnologist•2008•Cited by: 287•References: 37

    In the neoliberal imaginary of contemporary capitalism, workers' employment value depends on their skills. Skills terms, especially communication, team, and leadership, formulate aspects of personhood and modes of sociality as productive labor. The key semiotic properties of skills terms are strategic indexicality (expressing alignment with corporate values) and denotational indeterminacy (knowledge and practices referred to as skills are quite d…

  • Language Management/Labor

    B Urciuoli, Chaise Ladousa•ARTICLE•Annual Review of Anthropology•2013•Cited by: 60•References: 98

    How language is conceptualized as labor is a function of the economy within which profits are made and businesses are structured. Under capitalist regimes, language practices have been conceptualized as apart from labor, as part of the means of production, and as the product. Under neoliberal regimes and conditions of globalization, and depending on the language worker's job description and status as managed or managing, ethnicity/race, gender, a…

  • Excellence, leadership, skills, diversity: Marketing Liberal Arts Education

    Open Access•B Urciuoli•ARTICLE•Language & Communication•2003•Cited by: 47•References: 3

  • Language and Borders

    B Urciuoli•ARTICLE•Annual Review of Anthropology•1995•Cited by: 45•References: 3

    Linguistic elements such as phonemes, lexemes, and syntactic or morphological rules cannot be taken for granted as the shape in which border-making elements come. From the actor's viewpoint, border-making elements take on their social reality as "languages," "accents," "mixing," or "words." These terms emerge among the people to whom language identities matter, in relations shaped by the politics of ethnicity, race, and class within the nation an…

  • Talking/Not Talking about Race: The Enregisterments of Culture in Higher Education Discourses

    Open Access•B Urciuoli•ARTICLE•Journal of Linguistic Anthropology•2009•Cited by: 42•References: 28

    In higher education "diversity" discourses, culture routinely stands in for race, but its use is unevenly enregistered. Examination of three web pages at one college shows contrasting entextualizations of culture: in promotional discourse, culture is loosely associated with diversity; in describing student organizations, culture is variously associated with race, ethnicity, nationality, language, and gender; for multicultural programs, culture is…

  • The political topography of Spanish and English: The view from a New York Puerto Rican neighborhood

    Open Access•B Urciuoli•ARTICLE•American Ethnologist•1991•Cited by: 28•References: 15

    This article suggests that people build their sense of language around relationships as much as they build relationships around language. For inner-city New York Puerto Ricans, using English with one another and with black neighbors is a different experience from using English with middle-class whites. Bilinguals also construct ways to "share" Spanish with black neighbors whether or not those neighbors actually speak Spanish; men and women have d…

  • Entextualizing diversity: Semiotic incoherence in institutional discourse

    Open Access•B Urciuoli•ARTICLE•Language & Communication•2010•Cited by: 17•References: 6

  • The Semiotic Production of the Good Student: A Peircean Look at the Commodification of Liberal Arts Education

    Open Access•B Urciuoli•ARTICLE•Signs and Society•2014•Cited by: 13•References: 15

    Liberal arts education has become highly commodified, but what is the nature of the object commodified? I argue that that objectification is brought together through the branding process in the form of the Good Student, an unambiguously positive image of the product of higher education. Drawing from Peircian concepts and from recent works on branding as semiotic process, I show how college marketers produce this construction. I also argue that th…

  • Neoliberalizing markedness: The interpellation of “diverse” college students

    Open Access•B Urciuoli•ARTICLE•Hau Journal of Ethnographic Theory•2016•Cited by: 12•References: 9

    For students at elite US liberal arts colleges, symbolic capital accrues to their association with the institution itself, and for racially unmarked (white) students, symbolic capital can also accrue to other, informal associations with such institutions, such as friend and family ties or social fraternities. For racially marked students at elite schools, sources of symbolic capital are more limited to institutional venues such as the classroom a…

  • Discussion Essay: Semiotic Properties of Racializing Discourses

    Open Access•B Urciuoli•ARTICLE•Journal of Linguistic Anthropology•2011•Cited by: 12•References: 10

  • The compromised pragmatics of diversity

    Open Access•B Urciuoli•ARTICLE•Language & Communication•2016•Cited by: 11•References: 13

  • Producing multiculturalism in higher education: Who's producing what for whom

    B Urciuoli•ARTICLE•International Journal of…•1999•Cited by: 11

    This essay explores ways in which multiculturalism is institutionally produced in a small liberal arts college. When the offices of admissions or student life deploy the categories multiculturalism and diversity, they are likely to seek academic expertise from humanities or African American, Latino, or Women's Studies Programs, the disciplines most closely matching identity slots on the college applicationforms. In doing so, they recreate the pre…

  • Acceptable Difference: The Cultural Evolution of the Model Ethnic American Citizen

    Open Access•B Urciuoli•ARTICLE•PoLAR Political and Legal…•1994•Cited by: 11•References: 6

  • Worlds of Talk: The Presentation of Self in Everyday Conversation

    Open Access•B Urciuoli•ARTICLE•American Anthropologist•1998•Cited by: 10

    Worlds of Talk: The Presentation of Self in Everyday Conversation. Martin J. Malone. Maiden, MA: Blackwell Publishers. 1997.182pp

  • Representing Class: Who Decides

    B Urciuoli•ARTICLE•Anthropological Quarterly•1993•Cited by: 9

    If we are to rethink idea of the field, we should start by rethinking nature of field relations. I offer as case in point my study of class, race, and language among Puerto Rican New Yorkers. Class in United States is officially represented by hard data of income and education. The people I worked with, like other Americans, see class as a system of oppositions-poor versus rich versus a ground in which they locate themselves. They shape these per…

  • La « diversité » comme capital: La re-conceptualisation néolibérale de la différence linguistique et sociale

    B Urciuoli, Anne-Hélène Kerbiriou et al.•ARTICLE•Anthropologie et Sociétés•2016•Cited by: 5•References: 24

    Dans les discours néolibéraux sur le travail, les travailleurs sont imaginés comme des faisceaux de compétences, certaines étant dites « formelles » (le savoir et les techniques), d'autres « informelles » (les aptitudes et les caractéristiques sociales). Dans cette conception, tout attribut pensé en termes de travail productif, même les différentes formes de se comporter socialement, peut être considéré comme une compétence. En particulier, les m…

  • The Irony of Diversity Numbers

    Open Access•B Urciuoli•ARTICLE•Signs and Society•2018•Cited by: 4•References: 9

    This article compares “official” college representations of race as diversity with narratives by students of color about racialized experience, with particular attention to the metasemiotic principles governing the first and the discursive organization of the second. Colleges and universities (like other contemporary organizations) represent race as a set of equally weighted, equally ordered demographic categories not explicitly differing in mark…

  • Problematic Language Assessment in the US Census

    Open Access•Ana Celia Zentella, B Urciuoli et al.•ARTICLE•Anthropology News•2007•Cited by: 3

  • Meaning what

    B Urciuoli•ARTICLE•Visual Anthropology•1996•Cited by: 1•References: 1

  • The political topography of Spanish and English: The view from a New York Puerto Rican neighborhood

    Open Access•B Urciuoli•ARTICLE•American Ethnologist•1991•Cited by: 28•References: 15

    This article suggests that people build their sense of language around relationships as much as they build relationships around language. For inner-city New York Puerto Ricans, using English with one another and with black neighbors is a different experience from using English with middle-class whites. Bilinguals also construct ways to "share" Spanish with black neighbors whether or not those neighbors actually speak Spanish; men and women have d…

  • Representing Class: Who Decides

    B Urciuoli•ARTICLE•Anthropological Quarterly•1993•Cited by: 9

    If we are to rethink idea of the field, we should start by rethinking nature of field relations. I offer as case in point my study of class, race, and language among Puerto Rican New Yorkers. Class in United States is officially represented by hard data of income and education. The people I worked with, like other Americans, see class as a system of oppositions-poor versus rich versus a ground in which they locate themselves. They shape these per…

  • Acceptable Difference: The Cultural Evolution of the Model Ethnic American Citizen

    Open Access•B Urciuoli•ARTICLE•PoLAR Political and Legal…•1994•Cited by: 11•References: 6

  • Language and Borders

    B Urciuoli•ARTICLE•Annual Review of Anthropology•1995•Cited by: 45•References: 3

    Linguistic elements such as phonemes, lexemes, and syntactic or morphological rules cannot be taken for granted as the shape in which border-making elements come. From the actor's viewpoint, border-making elements take on their social reality as "languages," "accents," "mixing," or "words." These terms emerge among the people to whom language identities matter, in relations shaped by the politics of ethnicity, race, and class within the nation an…

  • Meaning what

    B Urciuoli•ARTICLE•Visual Anthropology•1996•Cited by: 1•References: 1

  • Worlds of Talk: The Presentation of Self in Everyday Conversation

    Open Access•B Urciuoli•ARTICLE•American Anthropologist•1998•Cited by: 10

    Worlds of Talk: The Presentation of Self in Everyday Conversation. Martin J. Malone. Maiden, MA: Blackwell Publishers. 1997.182pp

  • Producing multiculturalism in higher education: Who's producing what for whom

    B Urciuoli•ARTICLE•International Journal of…•1999•Cited by: 11

    This essay explores ways in which multiculturalism is institutionally produced in a small liberal arts college. When the offices of admissions or student life deploy the categories multiculturalism and diversity, they are likely to seek academic expertise from humanities or African American, Latino, or Women's Studies Programs, the disciplines most closely matching identity slots on the college applicationforms. In doing so, they recreate the pre…

  • Boundaries, Language, and the Self: Issues Faced by Puerto Ricans and Other Latina/o College Students

    Open Access•B Urciuoli•ARTICLE•Journal of Latin American…•2003

  • Boundaries, Language, and the Self: Issues Faced by Puerto Ricans and Other Latina/o College Students

    Open Access•B Urciuoli•ARTICLE•Journal of Latin American…•2003

    La mayor preocupación de los Latinos neoyorkinos de clase trabajadora no es "si hablan inglés" sino cómo los no‐Latinos, particularmente de quienes están respaldados por prestigio institucional, evalúan su inglés. Las percepciones de desorden lingUuuml;ístico indican una transposición del juicio racial basado en la biología a otro basado en las pr ́cticas lingüísticas. De aquí que los bilingües con movilidad social se cuiden de cómo representan s…

  • Society for Cultural Anthropology: Reminder: SCA Spring 2004 Meeting on “Sovereignty

    Open Access•B Urciuoli, Bruce Grant et al.•ARTICLE•Anthropology News•2003

  • Society for Cultural Anthropology: Cultural Horizons Prize

    Open Access•B Urciuoli, Vincanne Adams•ARTICLE•Anthropology News•2003

  • Society for Cultural Anthropology: A Gentle Reminder

    Open Access•B Urciuoli•ARTICLE•Anthropology News•2003

  • Excellence, leadership, skills, diversity: Marketing Liberal Arts Education

    Open Access•B Urciuoli•ARTICLE•Language & Communication•2003•Cited by: 47•References: 3

  • Performing the Nation in Chicago

    B Urciuoli•ARTICLE•Anthropological Quarterly•2003

    Ana Yolanda Ramos-Zayas. 2003. National Performance: The Politics of Class, Race and Space in Puerto Rican Chicago. Chicago: University of Chicago Press. In National Performance: The Politics of Class, Race and Space in Puerto Rican Chicago, Ana Yolanda Ramos-Zayas confronts a central problem of cultural representation; that is, who is being represented? This study of Puerto Rican nationalism in Chicago, based on fieldwork carried out in the mid …

  • Society for Cultural Anthropology. SCA at the AAA: Cultural Horizons Award

    Open Access•B Urciuoli, M M J Fischer•ARTICLE•Anthropology News•2004

  • Society for Cultural Anthropology: Guest Column: Selecting the SCA Cultural Horizons Prize

    Open Access•B Urciuoli, Simon J Cruddock Lee et al.•ARTICLE•Anthropology News•2004

  • Society for Cultural Anthropology: Guest Column: The Anthropology of Entrepreneurialism

    Open Access•B Urciuoli, Trang X Ta•ARTICLE•Anthropology News•2004

  • Society for Cultural Anthropology. Culture-At-Large Update

    Open Access•B Urciuoli, Judith Farquhar•ARTICLE•Anthropology News•2004

  • Open Forum on AAA and Labor Relations

    Open Access•B Urciuoli•ARTICLE•Anthropology News•2005

  • What Counts as Anthropological Knowledge

    Open Access•B Urciuoli•ARTICLE•Anthropology News•2005

  • Society for Cultural Anthropology

    Open Access•B Urciuoli, Pauline Turner Strong et al.•ARTICLE•Anthropology News•2005

  • Richard Buttny , Talking problems: Studies of discursive construction

    Open Access•B Urciuoli•ARTICLE•Language in Society•2006

    Richard Buttny , Talking problems: Studies of discursive construction . Albany: State University of New York Press, 2004. Pp.ix, 214. Hb $45.00. Richard Buttney's Talking problems: Studies of discursive construction addresses the centrality of ordinary talk as a key site in the construction of human sociality and social reality. He characterizes talk about problems as a linguistic abstraction from actions or events that call for solutions. Such d…

  • Problematic Language Assessment in the US Census

    Open Access•Ana Celia Zentella, B Urciuoli et al.•ARTICLE•Anthropology News•2007•Cited by: 3

  • Why Anthropologists Should Oppose English Only Legislation in the US

    Open Access•Laura R Graham, Alexandra Jaffe et al.•ARTICLE•Anthropology News•2007

  • Colormute: Race talk dilemmas in an American school - By Mica Pollock

    Open Access•B Urciuoli•ARTICLE•Journal of the Royal Anthropologica…•2007

Sociology (38 works) · Computer Science (23 works) · Political science (17 works) · Citation (15 works) · Library science (15 works) · Law (14 works) · Linguistics (14 works) · Anthropology (13 works) · Multilingual Education and Policy (11 works) · Philosophy (11 works)

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