Katarína Gubíniová
Biographic Data
| ID | 6945234 |
|---|---|
| NAME | Katarína Gubíniová |
| GIVEN NAMES | Katarína |
| FAMILY NAME | Gubíniová |
| SIGNATURE | GUBÍNIOVÁ K |
| AFFILIATIONS | Comenius University Bratislava |
| ORCID | 0000-0003-0306-6411 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Consumer Behaviour When Buying Eco-Labelled Products
The research investigates consumer behaviour when purchasing eco-labelled products, emphasising trust, perceived consumer efficiency, and barriers such as price and availability. The aim of the article is to analyse Slovak consumers' behaviour when buying eco-labelled products and to identify the main factors influencing their decisions. Data were collected through an online questionnaire (N = 757) and analysed using χ2 tests, ANOVA, regression, …
Digital Communication Strategies in the Context of Heritage Sites
Historic buildings are essential pillars of cultural tourism, preserving historical identity and contributing to regional socioeconomic development. In the V4 countries, castles and chateaux rank among the most visited heritage sites, with their long term competitiveness increasingly shaped by effective marketing communication and the growing role of digital technologies. The article aims to assess the effectiveness of digital tools used in herit…
HRM 4.0 Practices and their Effect on Organizational Performance
The digital transformation linked to the Industry 4.0 concept is fundamentally altering human resource management and creating new HRM 4.0 practices that influence organisational performance. This paper aims to analyse which HRM practices have a statistically significant effect on specific business performance indicators and to determine their relative importance. The research was carried out through surveys. Data were analysed using factor analy…
No prominent works on this page.
HRM 4.0 Practices and their Effect on Organizational Performance
The digital transformation linked to the Industry 4.0 concept is fundamentally altering human resource management and creating new HRM 4.0 practices that influence organisational performance. This paper aims to analyse which HRM practices have a statistically significant effect on specific business performance indicators and to determine their relative importance. The research was carried out through surveys. Data were analysed using factor analy…
Consumer Behaviour When Buying Eco-Labelled Products
The research investigates consumer behaviour when purchasing eco-labelled products, emphasising trust, perceived consumer efficiency, and barriers such as price and availability. The aim of the article is to analyse Slovak consumers' behaviour when buying eco-labelled products and to identify the main factors influencing their decisions. Data were collected through an online questionnaire (N = 757) and analysed using χ2 tests, ANOVA, regression, …
Digital Communication Strategies in the Context of Heritage Sites
Historic buildings are essential pillars of cultural tourism, preserving historical identity and contributing to regional socioeconomic development. In the V4 countries, castles and chateaux rank among the most visited heritage sites, with their long term competitiveness increasingly shaped by effective marketing communication and the growing role of digital technologies. The article aims to assess the effectiveness of digital tools used in herit…
AI and HR Technologies (1 work) · Autonomy (1 work) · Certification (1 work) · CLARITY (1 work) · Competitive advantage (1 work) · Consumer behaviour (1 work) · Cultural heritage (1 work) · Cultural Heritage Management and Preservation (1 work) · Digital identity (1 work) · Digital transformation (1 work)