Consumer Behaviour When Buying Eco-Labelled Products
Lesson for Public Administration
Bibliographic Data
| ID | 21808172 |
|---|---|
| Authors | Katarína Gubíniová (0000-0003-0306-6411, Comenius University Bratislava), Gabriela Pajtinková Bartáková (0000-0003-4476-4689, Comenius University Bratislava), Lucia Vilčeková (0000-0002-2305-3629, Comenius University Bratislava), Tatyana Zlodeyeva (Comenius University Bratislava) |
| Year | 2026 |
| Volume | 20 |
| Issue | 1 |
| Pages | 130-150 |
| Publication date | 2026-06-09 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Central European Journal of Public Policy (JOURNAL) |
| Journal identifiers | ISSN: 1802-4866 • E-ISSN: 1802-4866 |
| Publisher | University of Saints Cyril and Methodius (PUBLISHER) |
| DOI | 10.34135/cejpp.363 |
| OpenAlex | W7164008372 |
| Language | EN |
| References cited | 24 |
The research investigates consumer behaviour when purchasing eco-labelled products, emphasising trust, perceived consumer efficiency, and barriers such as price and availability. The aim of the article is to analyse Slovak consumers' behaviour when buying eco-labelled products and to identify the main factors influencing their decisions. Data were collected through an online questionnaire (N = 757) and analysed using χ2 tests, ANOVA, regression, and SEM. The results indicate that trust significantly predicts purchase frequency, while barriers diminish this effect. Eco-labels have the strongest impact in everyday consumption categories (food, cosmetics, drugstore products). The source of information is crucial, with personal recommendations and online reviews enhancing trust, whereas social networks tend to weaken it. The findings confirm that the effectiveness of eco-labels depends on their credibility, transparency, and the context of the product category. The article highlights practical implications for policymakers and businesses, strengthening independent certification and improving the clarity of labels can bridge the gap between attitudes and actual purchasing behaviour
Certification · CLARITY · Consumer behaviour · Purchasing · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Sustainable Supply Chain Management
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| Highly cited | No |
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