Gatot Wijayanto
Biographic Data
| ID | 6956552 |
|---|---|
| NAME | Gatot Wijayanto |
| GIVEN NAMES | Gatot |
| FAMILY NAME | Wijayanto |
| SIGNATURE | WIJAYANTO G |
| AFFILIATIONS | Riau University |
| ORCID | 0000-0003-2905-8591 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Femvertising and the Hedonic Motivation of Male Consumers
This study investigates the influence of femvertising advertisements that challenge traditional gender norms on the purchase decisions of male consumers in the skincare market, with hedonic motivation as a mediating factor. Using a quantitative approach with 260 male respondents in Indonesia, the research integrates perspectives from Diffusion of Innovation Theory, Theory of Behavior Change, and Bourdieu’s Social Practice Theory. Findings reveal …
Developing a Customer Satisfaction Model for Non-Wage Recipients at BPJS Employment Office, West Kalimantan Province
This study aims to develop a customer satisfaction model for BPJS Employment participants who are non-wage recipients (BPU) in West Kalimantan Province. The research focuses on the impacts of Customer Relationship Management (CRM), service quality, government role, and customer trust on participant satisfaction. Using a quantitative methodology with Partial Least Squares Structural Equation Modeling (PLS-SEM), data from 384 respondents was analyz…
Marketing Performance Model and Environment for Micro Business Scale Womenpreneurs Based on Competence in the Province of Riau
This study aims to build a new conceptual model regarding the marketing performance of womenpreneurs, especially the micro-enterprise scale in Riau province, based on competence which is influenced by the ability of innovation, digital marketing, knowledge transfer, and networking. This study can fill the limitations of previous studies and gaps in research on women entrepreneurs in achieving marketing performance. This quantitative study collect…
No prominent works on this page.
Developing a Customer Satisfaction Model for Non-Wage Recipients at BPJS Employment Office, West Kalimantan Province
This study aims to develop a customer satisfaction model for BPJS Employment participants who are non-wage recipients (BPU) in West Kalimantan Province. The research focuses on the impacts of Customer Relationship Management (CRM), service quality, government role, and customer trust on participant satisfaction. Using a quantitative methodology with Partial Least Squares Structural Equation Modeling (PLS-SEM), data from 384 respondents was analyz…
Marketing Performance Model and Environment for Micro Business Scale Womenpreneurs Based on Competence in the Province of Riau
This study aims to build a new conceptual model regarding the marketing performance of womenpreneurs, especially the micro-enterprise scale in Riau province, based on competence which is influenced by the ability of innovation, digital marketing, knowledge transfer, and networking. This study can fill the limitations of previous studies and gaps in research on women entrepreneurs in achieving marketing performance. This quantitative study collect…
Femvertising and the Hedonic Motivation of Male Consumers
This study investigates the influence of femvertising advertisements that challenge traditional gender norms on the purchase decisions of male consumers in the skincare market, with hedonic motivation as a mediating factor. Using a quantitative approach with 260 male respondents in Indonesia, the research integrates perspectives from Diffusion of Innovation Theory, Theory of Behavior Change, and Bourdieu’s Social Practice Theory. Findings reveal …
Business (3 works) · Marketing (3 works) · Economics (2 works) · SMEs Development and Digital Marketing (2 works) · Advertising (1 work) · Art (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer satisfaction (1 work) · Employee Performance and Management (1 work) · Employee Performance and Motivation (1 work)