Raymond Benton
Biographic Data
| ID | 711651 |
|---|---|
| NAME | Raymond Benton |
| GIVEN NAMES | Raymond |
| FAMILY NAME | Benton |
| SIGNATURE | BENTON R |
| AFFILIATIONS | Loyola University Chicago |
| ORCID | 0000-0002-6895-2230 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi
Marketing in general can have greater influence if a new, yet old, perspective on marketing is adopted—something akin to the original orientation of marketing. Adopting George Fisk’s definition of marketing and marrying it with notions derived from the institutional economist Karl Polanyi is proposed. The histories of marketing thought and of institutional economics are reviewed to demonstrate their affinity and similar origins. Fisk’s conceptual…
Why Teach Environmental Ethics? Because We Already Do
In this paper we argue for the importance of the formal teaching of environmental ethics. This is, we argue, both because environmental ethics is needed to respond to the environmental issues generated by the neoliberal movement in politics and economics, and because a form of environmental ethics is implicit, but unexamined, in that which is currently taught. We maintain that students need to become aware of the latent ethical dimension in what …
The Practical Domain of Marketing: The Notion of a'Free'Enterprise Market Economy as a Guise for Institutionalized Marketing Power
The development of certain key concepts in marketing is explained from an anthropological frame of reference. Marketing thought, it is argued, emerged as a conceptual domain to fill the gap left by the economists' abandonment of the real world. But it had to do so in such a way that a practical description of the emerging real world was presented as consistent with the economists'account of the atomistic market economy. Certain key concepts in ma…
Why Teach Environmental Ethics? Because We Already Do
In this paper we argue for the importance of the formal teaching of environmental ethics. This is, we argue, both because environmental ethics is needed to respond to the environmental issues generated by the neoliberal movement in politics and economics, and because a form of environmental ethics is implicit, but unexamined, in that which is currently taught. We maintain that students need to become aware of the latent ethical dimension in what …
The Practical Domain of Marketing: The Notion of a'Free'Enterprise Market Economy as a Guise for Institutionalized Marketing Power
The development of certain key concepts in marketing is explained from an anthropological frame of reference. Marketing thought, it is argued, emerged as a conceptual domain to fill the gap left by the economists' abandonment of the real world. But it had to do so in such a way that a practical description of the emerging real world was presented as consistent with the economists'account of the atomistic market economy. Certain key concepts in ma…
Why Teach Environmental Ethics? Because We Already Do
In this paper we argue for the importance of the formal teaching of environmental ethics. This is, we argue, both because environmental ethics is needed to respond to the environmental issues generated by the neoliberal movement in politics and economics, and because a form of environmental ethics is implicit, but unexamined, in that which is currently taught. We maintain that students need to become aware of the latent ethical dimension in what …
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi
Marketing in general can have greater influence if a new, yet old, perspective on marketing is adopted—something akin to the original orientation of marketing. Adopting George Fisk’s definition of marketing and marrying it with notions derived from the institutional economist Karl Polanyi is proposed. The histories of marketing thought and of institutional economics are reviewed to demonstrate their affinity and similar origins. Fisk’s conceptual…
Epistemology (2 works) · Political science (2 works) · Sociology (2 works) · Abandonment (legal) (1 works) · Business (1 works) · Class (philosophy (1 works) · Computer Science (1 works) · Consistency (knowledge bases) (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Dimension (graph theory (1 works)