William Castellan
Biographic Data
| ID | 7128705 |
|---|---|
| NAME | William Castellan |
| GIVEN NAMES | William |
| FAMILY NAME | Castellan |
| SIGNATURE | CASTELLAN W |
| AFFILIATIONS | The King's College |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 1983 |
| H-INDEX | 0 |
Pepsi versus Coke
60 subjects tasted cola from two cups, one marked L, the other marked S. The same product (either Pepsi or Coke) was placed in both cups. Whether both cups contained Pepsi or Coke, subjects overwhelmingly reported cup S contained the better-tasting product. In Experiment 2, 30 subjects were asked their preference for either Pepsi or Coke. Then they drank from a Pepsi bottle (which contained Coke) and from a Coke bottle (which contained Pepsi). Su…
No prominent works on this page.
Pepsi versus Coke
60 subjects tasted cola from two cups, one marked L, the other marked S. The same product (either Pepsi or Coke) was placed in both cups. Whether both cups contained Pepsi or Coke, subjects overwhelmingly reported cup S contained the better-tasting product. In Experiment 2, 30 subjects were asked their preference for either Pepsi or Coke. Then they drank from a Pepsi bottle (which contained Coke) and from a Coke bottle (which contained Pepsi). Su…
Biochemical Analysis and Sensing Techniques (1 works) · Bottle (1 works) · Chemistry (1 works) · Coke (1 works) · Composite material (1 works) · Food Science (1 works) · Food Science (1 works) · Materials Science (1 works) · Mathematics (1 works) · Multisensory perception and integration (1 works)