Gary M Gulas
Biographic Data
| ID | 7128743 |
|---|---|
| NAME | Gary M Gulas |
| GIVEN NAMES | Gary M |
| FAMILY NAME | Gulas |
| SIGNATURE | GULAS G M |
| AFFILIATIONS | University of Ottawa |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 1982 |
| H-INDEX | 0 |
Consumers' Perception of Manufacturers' Suggested List Price
Although the Canadian Department of Consumer and Corporate Affairs has recently increased the monitoring of deceptive advertising, Canadian law continues to recognize most price comparisons as harmless. This paper presents evidence of the influence of price comparisons in showroom catalogs and newspaper advertisements. In a survey of 257 Canadian consumers, over 50% of the respondents associated the manufacturers' suggested list price with the pr…
No prominent works on this page.
Consumers' Perception of Manufacturers' Suggested List Price
Although the Canadian Department of Consumer and Corporate Affairs has recently increased the monitoring of deceptive advertising, Canadian law continues to recognize most price comparisons as harmless. This paper presents evidence of the influence of price comparisons in showroom catalogs and newspaper advertisements. In a survey of 257 Canadian consumers, over 50% of the respondents associated the manufacturers' suggested list price with the pr…
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Marketing (1 works) · Marketing (1 works) · Newspaper (1 works) · Perception (1 works) · Psychology (1 works) · Psychology of Social Influence (1 works)