Consumers' Perception of Manufacturers' Suggested List Price
Bibliographic Data
| ID | 13675294 |
|---|---|
| Authors | Sadrudin A Ahmed (0000-0002-5337-9160, University of Ottawa, corresponding author), Gary M Gulas (University of Ottawa) |
| Year | 1982 |
| Volume | 50 |
| Issue | 2 |
| Pages | 507-518 |
| Publication date | 1982-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1982.50.2.507 |
| OpenAlex | W2139072014 |
| Language | EN |
| Citations received | 1 |
| References cited | 13 |
Although the Canadian Department of Consumer and Corporate Affairs has recently increased the monitoring of deceptive advertising, Canadian law continues to recognize most price comparisons as harmless. This paper presents evidence of the influence of price comparisons in showroom catalogs and newspaper advertisements. In a survey of 257 Canadian consumers, over 50% of the respondents associated the manufacturers' suggested list price with the price charged by a majority of stores in the local area. Cross-classification of responses on the basis of language, sex, education, and income yielded only one statistically significant difference for language
Advertising · Business · Newspaper · Perception · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Marketing · Psychology · Psychology of Social Influence · Social Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,02 |
| Citation span | 1985 - 1985 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |