Kenneth E Clow
Biographic Data
| ID | 7129224 |
|---|---|
| NAME | Kenneth E Clow |
| GIVEN NAMES | Kenneth E |
| FAMILY NAME | Clow |
| SIGNATURE | CLOW K E |
| AFFILIATIONS | Pittsburg State University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 0 |
Publicidad, promocion y comunicacion integral en marketing
Exploratory Relationships among Cognitive Style, Values, and Selected Consumption Behaviors
This study presents an exploratory structural model of relationships among dimensions of cognitive style, List of Values factors, and consumption activity factors. Analysis was based on questionnaire responses from 416 alumni of a major southwestern university The findings provide insight into how measurement of values may be modified to include individual personality differences; how values may relate to consumption behavior; and how personality…
No prominent works on this page.
Exploratory Relationships among Cognitive Style, Values, and Selected Consumption Behaviors
This study presents an exploratory structural model of relationships among dimensions of cognitive style, List of Values factors, and consumption activity factors. Analysis was based on questionnaire responses from 416 alumni of a major southwestern university The findings provide insight into how measurement of values may be modified to include individual personality differences; how values may relate to consumption behavior; and how personality…
Publicidad, promocion y comunicacion integral en marketing
Applied Psychology (1 works) · Applied Psychology (1 works) · Big Five personality traits (1 works) · Cognition (1 works) · Cognitive style (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Consumption (sociology (1 works) · Customer Service Quality and Loyalty (1 works)