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C Moraes

Biographic Data

ID7169
NAMEC Moraes
GIVEN NAMESC
FAMILY NAMEMoraes
SIGNATUREMORAES C
AFFILIATIONSUniversity of Birmingham
ORCID0000-0002-9654-3725
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS24
WORKS AS AUTHOR11
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2026
H-INDEX2
  • How Anti-consumption Can Lead to Subjective Well-Being

    Open Access•Nieves García De Frutos, Σόλων Μαγρίζος et al.•ARTICLE•Journal of Business Ethics•2026

    Existing research shows contrasting evidence on the interconnections between anti-consumption and subjective well-being. Further, scant research exists on how time preferences might interact with anti-consumption and well-being. Using a quantitative survey with 333 UK participants (Study 1), we test hypotheses about how individuals’ temporal preferences, including long-term orientation and tendency to spend time meaningfully, impact the interconn…

  • The Porous Sheath and Everyday Fashion Sharing

    Open Access•K Wang, Kelly Y Wang et al.•ARTICLE•Sociology•2026•References: 36

    This study examines everyday fashion sharing through the lens of Erving Goffman’s concept of the sheath. Drawing upon 40 qualitative interviews, we extend the concept generatively, beyond its egocentric function as a personal bodily territory encasing the body, by establishing its social, utilitarian and hedonic functions in the social order of everyday fashion sharing. These functions enable consumers to express, strengthen, explore and perform …

  • Playful Work as a Pathway to Meaningfulness

    Open Access•Alessandro Gerosa, C Moraes•ARTICLE•Sociology•2026•References: 36

    This research examines how the co-existence of work and play can lead to meaningfulness and what this might mean sociologically. Drawing upon 40 qualitative interviews with autonomous neo-craft workers in Italy, we contribute the concept of playful work as a voluntary and subjective framing of autonomous work entailing the simultaneous interplay between the extrinsic material goals, utilitarian planning and outcomes that characterise work, and th…

  • Understanding Failed Ethical Consumption Through a Socio-Cultural Lens

    Open Access•F Spotswood, C Moraes et al.•ARTICLE•Journal of Business Ethics•2025

    This article examines how ethical consumption is constrained by the configuration of social practices by focusing specifically on online fashion shopping. Existing ethical consumption research shows that consumers’ pro-environmental and pro-social concerns fail to translate into ethical purchasing actions. Such research has focused on the idea of a rational consumer motivated to act ethically. Conversely, we advance a socio-cultural perspective o…

  • The Asymmetric Temporal Rhythms of Anti-Consumption

    Open Access•C Moraes, Doga Istanbulluoglu et al.•ARTICLE•Sociology•2025•References: 44

    This research draws upon qualitative data to empirically examine a theorisation of the temporal dimensions of social practices, and how anti-consumption destabilises and is destabilised by five dimensions: duration, tempo, sequence, synchronisation and periodicity. Our analytical themes highlight the emergence of what we term dissonant intervals, that is, temporal glitches that manifest in these temporal dimensions of social practices that are un…

  • Urban poverty and the role of UK food aid organisations in enabling segregating and transitioning spaces of food access

    Open Access•Morven G Mceachern, C Moraes et al.•ARTICLE•Urban Studies•2024•Cited by: 1•References: 37

    This research examines the role of food aid providers, including their spatial engagement, in seeking to alleviate urban food poverty. Current levels of urban poverty across the UK have resulted in an unprecedented demand for food aid. Yet, urban poverty responsibility increasingly shifts away from policymakers to the third sector. Building on Castilhos and Dolbec’s notion of segregating space and original qualitative research with food aid organ…

  • Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens

    Open Access•C Moraes, Morven G Mceachern et al.•ARTICLE•Sociology•2021•Cited by: 4•References: 26

    This article examines lived experiences of food insecurity in the United Kingdom as a liminal phenomenon. Our research is set within the context of austerity measures, welfare reform and the precarity experienced by increasing numbers of individuals. Drawing on original qualitative data, we highlight diverse food insecurity experiences as transitional, oscillating between phases of everyday food access to requiring supplementary food, which are b…

  • Understanding Individual Voluntary Giving as a Practice

    Open Access•C Moraes, Athanasia Daskalopoulou et al.•ARTICLE•Sociology•2020•Cited by: 1•References: 36

    This research examines individual voluntary giving as an integrative practice. Our research speaks to the new funding challenges traversing the British arts sector. Historically reliant on government funds, increasingly regional non-profit arts organisations must diversify their income sources and target a range of voluntary givers. By drawing on practice theories and interpretive qualitative data, we illuminate how giving understandings, procedu…

  • Customer Engagement

    Open Access•Yeshika Alversia, Nina Michaelidou et al.•CHAPTER•Wiley Encyclopedia of Management•2015

    Customer engagement ( CE ) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations. The concept has been captured by researchers as reflecting cognitive, emotional, and behavioral dimensions, which underpin the customers' relationship with a firm, a particular product category or a brand. CE is a key concept in consumer research as it informs how customers establish relationships …

  • Living production-engaged alternatives

    C Moraes, Isabelle Szmigin et al.•ARTICLE•Consumption Markets & Culture•2010•Cited by: 18•References: 53

    In this study we draw on varied theoretical perspectives to explore and gain an alternative understanding of consumption at New Consumption Communities (NCCs). Intrinsic to the notion of NCCs is a sense of community between production-engaged consumers who question market practices deemed inadequate or unfair. Reported findings are part of a three-year ethnographic research project and suggest that such communities have been overly perceived as p…

  • Os autores respondem

    Open Access•M Reichenheim, C Moraes et al.•ARTICLE•Ciência & Saúde Coletiva•2009

  • Living production-engaged alternatives

    C Moraes, Isabelle Szmigin et al.•ARTICLE•Consumption Markets & Culture•2010•Cited by: 18•References: 53

    In this study we draw on varied theoretical perspectives to explore and gain an alternative understanding of consumption at New Consumption Communities (NCCs). Intrinsic to the notion of NCCs is a sense of community between production-engaged consumers who question market practices deemed inadequate or unfair. Reported findings are part of a three-year ethnographic research project and suggest that such communities have been overly perceived as p…

  • Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens

    Open Access•C Moraes, Morven G Mceachern et al.•ARTICLE•Sociology•2021•Cited by: 4•References: 26

    This article examines lived experiences of food insecurity in the United Kingdom as a liminal phenomenon. Our research is set within the context of austerity measures, welfare reform and the precarity experienced by increasing numbers of individuals. Drawing on original qualitative data, we highlight diverse food insecurity experiences as transitional, oscillating between phases of everyday food access to requiring supplementary food, which are b…

  • Urban poverty and the role of UK food aid organisations in enabling segregating and transitioning spaces of food access

    Open Access•Morven G Mceachern, C Moraes et al.•ARTICLE•Urban Studies•2024•Cited by: 1•References: 37

    This research examines the role of food aid providers, including their spatial engagement, in seeking to alleviate urban food poverty. Current levels of urban poverty across the UK have resulted in an unprecedented demand for food aid. Yet, urban poverty responsibility increasingly shifts away from policymakers to the third sector. Building on Castilhos and Dolbec’s notion of segregating space and original qualitative research with food aid organ…

  • Understanding Individual Voluntary Giving as a Practice

    Open Access•C Moraes, Athanasia Daskalopoulou et al.•ARTICLE•Sociology•2020•Cited by: 1•References: 36

    This research examines individual voluntary giving as an integrative practice. Our research speaks to the new funding challenges traversing the British arts sector. Historically reliant on government funds, increasingly regional non-profit arts organisations must diversify their income sources and target a range of voluntary givers. By drawing on practice theories and interpretive qualitative data, we illuminate how giving understandings, procedu…

  • Os autores respondem

    Open Access•M Reichenheim, C Moraes et al.•ARTICLE•Ciência & Saúde Coletiva•2009

  • Living production-engaged alternatives

    C Moraes, Isabelle Szmigin et al.•ARTICLE•Consumption Markets & Culture•2010•Cited by: 18•References: 53

    In this study we draw on varied theoretical perspectives to explore and gain an alternative understanding of consumption at New Consumption Communities (NCCs). Intrinsic to the notion of NCCs is a sense of community between production-engaged consumers who question market practices deemed inadequate or unfair. Reported findings are part of a three-year ethnographic research project and suggest that such communities have been overly perceived as p…

  • Customer Engagement

    Open Access•Yeshika Alversia, Nina Michaelidou et al.•CHAPTER•Wiley Encyclopedia of Management•2015

    Customer engagement ( CE ) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations. The concept has been captured by researchers as reflecting cognitive, emotional, and behavioral dimensions, which underpin the customers' relationship with a firm, a particular product category or a brand. CE is a key concept in consumer research as it informs how customers establish relationships …

  • Understanding Individual Voluntary Giving as a Practice

    Open Access•C Moraes, Athanasia Daskalopoulou et al.•ARTICLE•Sociology•2020•Cited by: 1•References: 36

    This research examines individual voluntary giving as an integrative practice. Our research speaks to the new funding challenges traversing the British arts sector. Historically reliant on government funds, increasingly regional non-profit arts organisations must diversify their income sources and target a range of voluntary givers. By drawing on practice theories and interpretive qualitative data, we illuminate how giving understandings, procedu…

  • Understanding Lived Experiences of Food Insecurity through a Paraliminality Lens

    Open Access•C Moraes, Morven G Mceachern et al.•ARTICLE•Sociology•2021•Cited by: 4•References: 26

    This article examines lived experiences of food insecurity in the United Kingdom as a liminal phenomenon. Our research is set within the context of austerity measures, welfare reform and the precarity experienced by increasing numbers of individuals. Drawing on original qualitative data, we highlight diverse food insecurity experiences as transitional, oscillating between phases of everyday food access to requiring supplementary food, which are b…

  • Urban poverty and the role of UK food aid organisations in enabling segregating and transitioning spaces of food access

    Open Access•Morven G Mceachern, C Moraes et al.•ARTICLE•Urban Studies•2024•Cited by: 1•References: 37

    This research examines the role of food aid providers, including their spatial engagement, in seeking to alleviate urban food poverty. Current levels of urban poverty across the UK have resulted in an unprecedented demand for food aid. Yet, urban poverty responsibility increasingly shifts away from policymakers to the third sector. Building on Castilhos and Dolbec’s notion of segregating space and original qualitative research with food aid organ…

  • Understanding Failed Ethical Consumption Through a Socio-Cultural Lens

    Open Access•F Spotswood, C Moraes et al.•ARTICLE•Journal of Business Ethics•2025

    This article examines how ethical consumption is constrained by the configuration of social practices by focusing specifically on online fashion shopping. Existing ethical consumption research shows that consumers’ pro-environmental and pro-social concerns fail to translate into ethical purchasing actions. Such research has focused on the idea of a rational consumer motivated to act ethically. Conversely, we advance a socio-cultural perspective o…

  • The Asymmetric Temporal Rhythms of Anti-Consumption

    Open Access•C Moraes, Doga Istanbulluoglu et al.•ARTICLE•Sociology•2025•References: 44

    This research draws upon qualitative data to empirically examine a theorisation of the temporal dimensions of social practices, and how anti-consumption destabilises and is destabilised by five dimensions: duration, tempo, sequence, synchronisation and periodicity. Our analytical themes highlight the emergence of what we term dissonant intervals, that is, temporal glitches that manifest in these temporal dimensions of social practices that are un…

  • How Anti-consumption Can Lead to Subjective Well-Being

    Open Access•Nieves García De Frutos, Σόλων Μαγρίζος et al.•ARTICLE•Journal of Business Ethics•2026

    Existing research shows contrasting evidence on the interconnections between anti-consumption and subjective well-being. Further, scant research exists on how time preferences might interact with anti-consumption and well-being. Using a quantitative survey with 333 UK participants (Study 1), we test hypotheses about how individuals’ temporal preferences, including long-term orientation and tendency to spend time meaningfully, impact the interconn…

  • The Porous Sheath and Everyday Fashion Sharing

    Open Access•K Wang, Kelly Y Wang et al.•ARTICLE•Sociology•2026•References: 36

    This study examines everyday fashion sharing through the lens of Erving Goffman’s concept of the sheath. Drawing upon 40 qualitative interviews, we extend the concept generatively, beyond its egocentric function as a personal bodily territory encasing the body, by establishing its social, utilitarian and hedonic functions in the social order of everyday fashion sharing. These functions enable consumers to express, strengthen, explore and perform …

  • Playful Work as a Pathway to Meaningfulness

    Open Access•Alessandro Gerosa, C Moraes•ARTICLE•Sociology•2026•References: 36

    This research examines how the co-existence of work and play can lead to meaningfulness and what this might mean sociologically. Drawing upon 40 qualitative interviews with autonomous neo-craft workers in Italy, we contribute the concept of playful work as a voluntary and subjective framing of autonomous work entailing the simultaneous interplay between the extrinsic material goals, utilitarian planning and outcomes that characterise work, and th…

Sociology (4 works) · Political science (3 works) · Business ethics (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Cultural Industries and Urban Development (2 works) · Economics (2 works) · Geography (2 works) · Homelessness and Social Issues (2 works) · Management and Organizational Studies (2 works) · Qualitative research (2 works)

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