Chiung-En Huang
Biographic Data
| ID | 7183734 |
|---|---|
| NAME | Chiung-En Huang |
| GIVEN NAMES | Chiung-En |
| FAMILY NAME | Huang |
| SIGNATURE | HUANG C |
| AFFILIATIONS | Aletheia University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 0 |
Brands and consumer behavior
In this research, on the basis of a review of the literature on brand image, brand equity, involvement, and purchase intention, we developed a questionnaire to explore the correlation of brand image and brand equity with consumer purchase intention. Respondents were university students in Taiwan. After analysis with SPSS, the following results were found: brand image significantly affected brand equity, brand equity significantly affected purchas…
No prominent works on this page.
Brands and consumer behavior
In this research, on the basis of a review of the literature on brand image, brand equity, involvement, and purchase intention, we developed a questionnaire to explore the correlation of brand image and brand equity with consumer purchase intention. Respondents were university students in Taiwan. After analysis with SPSS, the following results were found: brand image significantly affected brand equity, brand equity significantly affected purchas…
Advertising (1 work) · Behavioral Health and Interventions (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand experience (1 work) · Brand Image (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work)