Brands and consumer behavior
Bibliographic Data
| ID | 13918280 |
|---|---|
| Authors | Chih‐Chung Chen (0000-0003-3831-1413, Aletheia University, corresponding author), Chih-Chung Chen, Ping-Kuo Chen (0000-0003-1373-396X, Aletheia University), Chiung-En Huang (Aletheia University) |
| Year | 2012 |
| Volume | 40 |
| Issue | 1 |
| Pages | 105-114 |
| Publication date | 2012-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2012.40.1.105 |
| OpenAlex | W1979689825 |
| Language | EN |
| Citations received | 1 |
In this research, on the basis of a review of the literature on brand image, brand equity, involvement, and purchase intention, we developed a questionnaire to explore the correlation of brand image and brand equity with consumer purchase intention. Respondents were university students in Taiwan. After analysis with SPSS, the following results were found: brand image significantly affected brand equity, brand equity significantly affected purchase intention, and brand image significantly affected purchase intention, but involvement showed no significant effect across all dimensions
Advertising · Brand awareness · Brand equity · Brand experience · Brand Image · Business · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing
| Citations per year | 0.25 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |