Bojana Radenkovic-Sosic
Biographic Data
| ID | 7251183 |
|---|---|
| NAME | Bojana Radenkovic-Sosic |
| GIVEN NAMES | Bojana |
| FAMILY NAME | Radenkovic-Sosic |
| SIGNATURE | RADENKOVIC-SOSIC B |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Dislocation of reality through advertising
Postmodern advertising is based on the usage of postmodern conditions in communication with consumers. Every condition has its several manifestations which could be identified on verbal, audio or iconic level of interpretation. In this paper, lexical, syntactic and rhetoric features of Italian advertising slogans were analysed in the context of decentring, a postmodern condition constructed on Derrida's idea of decentralization, method of deconst…
Retorical figures in advertising language
Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements in advertising discourse. The advertisers try to convey a desired message and to communicate with the recipient of the message by using various rhetorical figures. It is argued that understanding the s…
No prominent works on this page.
Retorical figures in advertising language
Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements in advertising discourse. The advertisers try to convey a desired message and to communicate with the recipient of the message by using various rhetorical figures. It is argued that understanding the s…
Dislocation of reality through advertising
Postmodern advertising is based on the usage of postmodern conditions in communication with consumers. Every condition has its several manifestations which could be identified on verbal, audio or iconic level of interpretation. In this paper, lexical, syntactic and rhetoric features of Italian advertising slogans were analysed in the context of decentring, a postmodern condition constructed on Derrida's idea of decentralization, method of deconst…
Advertising (2 works) · Business (2 works) · Linguistics (2 works) · Sociology (2 works) · Advertising campaign (1 work) · Advertising research (1 work) · Aesthetics (1 work) · Art (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work)