Dislocation of reality through advertising
Bibliographic Data
| ID | 14712782 |
|---|---|
| Authors | Bojana Radenkovic-Sosic, Bojana Radenković Šošić (0000-0002-6319-7934, Educons University, corresponding author) |
| Year | 2017 |
| Volume | 65 |
| Issue | 1 |
| Pages | 191-205 |
| Publication date | 2017-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Glasnik Etnografskog instituta (JOURNAL) |
| Journal identifiers | ISSN: 0350-0861 • E-ISSN: 2334-8259 |
| Publisher | National Library of Serbia (PUBLISHER • RS) |
| DOI | 10.2298/gei1701191r |
| OpenAlex | W2766280617 |
| Language | EN |
| References cited | 1 |
Postmodern advertising is based on the usage of postmodern conditions in communication with consumers. Every condition has its several manifestations which could be identified on verbal, audio or iconic level of interpretation. In this paper, lexical, syntactic and rhetoric features of Italian advertising slogans were analysed in the context of decentring, a postmodern condition constructed on Derrida's idea of decentralization, method of deconstruction and intertextuality
Advertising · Aesthetics · Art · Business · Dislocation · Intertextuality · Linguistics · Literature · Postmodernism · Rhetoric · Sociology · Diverse academic and cultural studies · Engineering · History · Italian Literature and Culture · Philosophy
| Highly cited | No |
|---|