Bojana Radenković Šošić
Biographic Data
| ID | 7251398 |
|---|---|
| NAME | Bojana Radenković Šošić |
| GIVEN NAMES | Bojana Radenković |
| FAMILY NAME | Šošić |
| SIGNATURE | ŠOŠIĆ B R |
| AFFILIATIONS | Educons University |
| ORCID | 0000-0002-6319-7934 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Student Protest Banners as Analog Memes
During the 2024/25 student protests across Serbia, protest banners emerged as the dominant form of communication. In the age of digital media and social networks, Generation Z students unexpectedly chose (analog) banners as a communication tool that not only conveys political and social messages, but also incorporates elements of memes and viral culture. The aim of this paper is to examine the discursive features of banners characterized by socia…
Institutional Communication and the Covid-19 Pandemic
The SARS-CoV-2 virus struck the entire world unexpectedly, and Italy was one of the countries that suffered the most losses. Considering the importance and influence of the media in crisis and risk situations, the main aim of this paper is to examine official institutional public announcements issued by the Republic of Italy from February 2020 to July 2021. Following previous research recommendations that advocate the informational and persuasive…
Metamodernism and Language
In cultural theory, metamodernism becomes a new cultural paradigm of the twenty-first century, epistemologically with (post) modernism, ontologically between (post) modernism, and historically beyond (post) modernism. It appears in the context of political changes following the fall of the Berlin Wall and the environment of digital progress, but also in periods of financial and ecological crises. Rather than simple “zeitgeist”, metamodernism as a…
Dislocation of reality through advertising
Postmodern advertising is based on the usage of postmodern conditions in communication with consumers. Every condition has its several manifestations which could be identified on verbal, audio or iconic level of interpretation. In this paper, lexical, syntactic and rhetoric features of Italian advertising slogans were analysed in the context of decentring, a postmodern condition constructed on Derrida's idea of decentralization, method of deconst…
Postmodernist marketing
The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic square pioneered by Jean-Marie Floch, as well as offering an analysis of commercial messages according to the most prominent traits of postmodernist m…
Postmodernist marketing
The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic square pioneered by Jean-Marie Floch, as well as offering an analysis of commercial messages according to the most prominent traits of postmodernist m…
Do postmodern slogans exist
Paper aims to discuss the postmodern character of NTOs’ (National Tourist Organization) slogans. The research problem is placed in the context of branding tourist destinations. Author began the research with the assumption that national tourist slogans could be interpreted in the context of postmodern marketing characteristics. Considering the importance of branding process in the postmodern marketing and the importance of slogans in the branding…
Retorical figures in advertising language
Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements in advertising discourse. The advertisers try to convey a desired message and to communicate with the recipient of the message by using various rhetorical figures. It is argued that understanding the s…
No prominent works on this page.
Retorical figures in advertising language
Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements in advertising discourse. The advertisers try to convey a desired message and to communicate with the recipient of the message by using various rhetorical figures. It is argued that understanding the s…
Do postmodern slogans exist
Paper aims to discuss the postmodern character of NTOs’ (National Tourist Organization) slogans. The research problem is placed in the context of branding tourist destinations. Author began the research with the assumption that national tourist slogans could be interpreted in the context of postmodern marketing characteristics. Considering the importance of branding process in the postmodern marketing and the importance of slogans in the branding…
Postmodernist marketing
The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic square pioneered by Jean-Marie Floch, as well as offering an analysis of commercial messages according to the most prominent traits of postmodernist m…
Postmodernist marketing
The traits of postmodernist communication with consumers are based on the transmission of postmodernist concepts in the area of marketing and communication with consumers. The paper offers an overview of the basic semiological points of interpretation of commercial messages, especially the semiotic square pioneered by Jean-Marie Floch, as well as offering an analysis of commercial messages according to the most prominent traits of postmodernist m…
Dislocation of reality through advertising
Postmodern advertising is based on the usage of postmodern conditions in communication with consumers. Every condition has its several manifestations which could be identified on verbal, audio or iconic level of interpretation. In this paper, lexical, syntactic and rhetoric features of Italian advertising slogans were analysed in the context of decentring, a postmodern condition constructed on Derrida's idea of decentralization, method of deconst…
Metamodernism and Language
In cultural theory, metamodernism becomes a new cultural paradigm of the twenty-first century, epistemologically with (post) modernism, ontologically between (post) modernism, and historically beyond (post) modernism. It appears in the context of political changes following the fall of the Berlin Wall and the environment of digital progress, but also in periods of financial and ecological crises. Rather than simple “zeitgeist”, metamodernism as a…
Institutional Communication and the Covid-19 Pandemic
The SARS-CoV-2 virus struck the entire world unexpectedly, and Italy was one of the countries that suffered the most losses. Considering the importance and influence of the media in crisis and risk situations, the main aim of this paper is to examine official institutional public announcements issued by the Republic of Italy from February 2020 to July 2021. Following previous research recommendations that advocate the informational and persuasive…
Student Protest Banners as Analog Memes
During the 2024/25 student protests across Serbia, protest banners emerged as the dominant form of communication. In the age of digital media and social networks, Generation Z students unexpectedly chose (analog) banners as a communication tool that not only conveys political and social messages, but also incorporates elements of memes and viral culture. The aim of this paper is to examine the discursive features of banners characterized by socia…
Sociology (6 works) · Business (5 works) · Advertising (4 works) · History (4 works) · Linguistics (4 works) · Political science (4 works) · Postmodernism (4 works) · Aesthetics (3 works) · Art (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works)