Manisha Chaudhary
Biographic Data
| ID | 7443045 |
|---|---|
| NAME | Manisha Chaudhary |
| GIVEN NAMES | Manisha |
| FAMILY NAME | Chaudhary |
| SIGNATURE | CHAUDHARY M |
| AFFILIATIONS | Maharishi International University |
| ORCID | 0000-0002-9154-5713 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Demographic Influences on Children’s Media Exposure and Advertising Literacy
This study examines the influence of demographic factors, such as age, gender, socioeconomic status, and parental involvement, on children’s media exposure and advertising literacy. As children increasingly engage with digital content, understanding how these factors shape their advertising comprehension is critical. The research reveals that age plays a pivotal role, with older children exhibiting greater advertising literacy due to cognitive de…
From mindset to market
Purpose India has witnessed a significant surge in internet users in recent years, creating an ideal environment for E-entrepreneurship. With the rise of E-commerce and the growth of the digital economy, there is tremendous potential for online businesses in developing nations. Our study outlines the behavioral, cognitive, and environmental aspects shaping students' E-entrepreneurial intentions (EEI). Design/methodology/approach Our study incorpo…
The Role of Parental Mediation and Emotional Appeals in Children’s Advertising Literacy
In the digital age, the prevalence of persuasive advertising targeting children has raised critical concerns about their ability to differentiate between entertainment and marketing content. This study investigates the role of parental mediation in enhancing children’s advertising literacy and evaluates the impact of emotional versus rational advertising appeals on brand recall and loyalty. Using a cross-sectional survey of 400 child-parent pairs…
No prominent works on this page.
The Role of Parental Mediation and Emotional Appeals in Children’s Advertising Literacy
In the digital age, the prevalence of persuasive advertising targeting children has raised critical concerns about their ability to differentiate between entertainment and marketing content. This study investigates the role of parental mediation in enhancing children’s advertising literacy and evaluates the impact of emotional versus rational advertising appeals on brand recall and loyalty. Using a cross-sectional survey of 400 child-parent pairs…
Demographic Influences on Children’s Media Exposure and Advertising Literacy
This study examines the influence of demographic factors, such as age, gender, socioeconomic status, and parental involvement, on children’s media exposure and advertising literacy. As children increasingly engage with digital content, understanding how these factors shape their advertising comprehension is critical. The research reveals that age plays a pivotal role, with older children exhibiting greater advertising literacy due to cognitive de…
From mindset to market
Purpose India has witnessed a significant surge in internet users in recent years, creating an ideal environment for E-entrepreneurship. With the rise of E-commerce and the growth of the digital economy, there is tremendous potential for online businesses in developing nations. Our study outlines the behavioral, cognitive, and environmental aspects shaping students' E-entrepreneurial intentions (EEI). Design/methodology/approach Our study incorpo…
Business (3 works) · Psychology (3 works) · Advertising (2 works) · Child Development and Digital Technology (2 works) · Gender and Technology in Education (2 works) · Impact of Technology on Adolescents (2 works) · Literacy (2 works) · Marketing (2 works) · Media literacy (2 works) · Pedagogy (2 works)