Demographic Influences on Children’s Media Exposure and Advertising Literacy

Bibliographic Data

ID22198095
AuthorsManisha Chaudhary (0000-0002-9154-5713, Maharishi International University), R P Singh (0000-0003-2548-231X, University Of Information Technology), Rupam Singh
Year2024
Volume5
Issue4
Publication date2024-04-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueShodhKosh: Journal of Visual and Performing Arts (JOURNAL)
Journal identifiersISSN: 2582-7472 • E-ISSN: 2582-7472
PublisherGranthaalayah Publications and Printers (PUBLISHER • IN)
DOI10.29121/shodhkosh.v5.i4.2024.3287
OpenAlexW4405656334
LanguageEN
References cited15

This study examines the influence of demographic factors, such as age, gender, socioeconomic status, and parental involvement, on children’s media exposure and advertising literacy. As children increasingly engage with digital content, understanding how these factors shape their advertising comprehension is critical. The research reveals that age plays a pivotal role, with older children exhibiting greater advertising literacy due to cognitive development. Gender differences highlight distinct media consumption patterns, affecting susceptibility to targeted advertisements. Socioeconomic status impacts media access and exposure, while geographic location influences media engagement based on infrastructure availability. Parental mediation and media literacy education are found to be essential in developing children's critical thinking skills and skepticism toward advertising. The findings emphasize the need for tailored media literacy interventions and policy measures to ensure equitable access to education across demographics

Advertising · Business · Literacy · Media literacy · Pedagogy · Child Development and Digital Technology · Gender and Technology in Education · Impact of Technology on Adolescents · Psychology

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