Jaime Guixeres
Biographic Data
| ID | 7451632 |
|---|---|
| NAME | Jaime Guixeres |
| GIVEN NAMES | Jaime |
| FAMILY NAME | Guixeres |
| SIGNATURE | GUIXERES J |
| AFFILIATIONS | Universitat Politècnica de València, Instituto Universitario de Investigación en Tecnología Centrada en el Ser Humano |
| ORCID | 0000-0002-2531-7202 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
Design Attributes Influencing the Success of Urban 3D Visualizations
The graphic tools most widely used for communicating the design of future urban spaces are 3D visualizations. These virtual images allow graphic designers to manipulate conditions to embellish the final image they present. But, what design attributes are associated with positive assessments? This paper attempts to identify the key design attributes for a successful proposal and observes whether intention (assess the image versus assess the projec…
No prominent works on this page.
Design Attributes Influencing the Success of Urban 3D Visualizations
The graphic tools most widely used for communicating the design of future urban spaces are 3D visualizations. These virtual images allow graphic designers to manipulate conditions to embellish the final image they present. But, what design attributes are associated with positive assessments? This paper attempts to identify the key design attributes for a successful proposal and observes whether intention (assess the image versus assess the projec…
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
In response to the global environmental challenges, consumers have become increasingly focused on sustainability, prompting companies to adopt eco-friendly practices. Despite these efforts, effectively communicating their environmental commitment through green advertising is not straightforward. This study explores how immersive technologies can enhance the green brand image by leveraging emotional communication of green benefits. An experiment w…
Animal and Plant Science Education (1 work) · Architecture (1 work) · Brand Image (1 work) · Brand management (1 work) · Color perception and design (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Empirical research (1 work) · Field (mathematics (1 work) · Human–computer interaction (1 work)