Borut Milfelner
Biographic Data
| ID | 7452862 |
|---|---|
| NAME | Borut Milfelner |
| GIVEN NAMES | Borut |
| FAMILY NAME | Milfelner |
| SIGNATURE | MILFELNER B |
| AFFILIATIONS | Department of Marketing, University of Maribor, Faculty of Economics and Business, Maribor, Slovenia |
| ORCID | 0000-0003-4469-3972 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Smell as a Value-Creating Element in Museum Services
Museums increasingly employ multisensory approaches, and olfactory heritage scholarship has established smell as an interpretive and cultural medium; however, its relationship with perceived value and service experience remains underdeveloped. This study examines how olfactory stimuli are conceptualised, negotiated, and evaluated by museum professionals and prospective visitors, and identifies when they may contribute to museum experiences. Using…
Cultural Moderators of Green Product Purchase Intention
Despite their potential for promoting environmental sustainability, understanding consumer adoption of green products is limited since such behavior is complex, as it may differ from typical purchasing motives and cultural values. Theory of Planned Behavior (TPB) was used in this study to address the main research problem of how PBC attitudes, subjective norms, environmental (un)concern, and environmental knowledge, influence consumers’ green pro…
Exploring the emotional side of price fairness perceptions and its consequences
In the present research, we examined whether emotional responses determine price fairness perceptions and resulting behaviours. The relationships among negative emotional response, price fairness perception, self-protective behaviour, and negative word-of-mouth were hypothesized and empirically investigated. Furthermore, the moderating role of moral foundation was addressed and tested. Results indicated that there is a strong relationship between…
The importance of culture for enterprise dynamics
Nowadays, enterprises can gain and sustain a competitive advantage in hypercompetitive environments for only a limited period of time. In order to be able to do that, enterprises must be dynamic. Even though – several authors suggest a positive association between organisational culture and the enterprise’s dynamic – we are still lacking the empirical support for such assertion. Therefore, we empirically tested the association between the type an…
Integral Aproach to Enterprise Culture as One of the Enterprises’Key Success Factors
Enterprise culture is judged by many acknowledged scientists and researchers now as a major determinant of any enterprise’s success. The present article shows the research cognitions on the impact of enterprise culture to the success of the enterprises observed. It investigates the impact of customer and employee oriented enterprise culture on market and financial performance of the enterprise. Results suggest that enterprises, which are more cus…
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Integral Aproach to Enterprise Culture as One of the Enterprises’Key Success Factors
Enterprise culture is judged by many acknowledged scientists and researchers now as a major determinant of any enterprise’s success. The present article shows the research cognitions on the impact of enterprise culture to the success of the enterprises observed. It investigates the impact of customer and employee oriented enterprise culture on market and financial performance of the enterprise. Results suggest that enterprises, which are more cus…
The importance of culture for enterprise dynamics
Nowadays, enterprises can gain and sustain a competitive advantage in hypercompetitive environments for only a limited period of time. In order to be able to do that, enterprises must be dynamic. Even though – several authors suggest a positive association between organisational culture and the enterprise’s dynamic – we are still lacking the empirical support for such assertion. Therefore, we empirically tested the association between the type an…
Exploring the emotional side of price fairness perceptions and its consequences
In the present research, we examined whether emotional responses determine price fairness perceptions and resulting behaviours. The relationships among negative emotional response, price fairness perception, self-protective behaviour, and negative word-of-mouth were hypothesized and empirically investigated. Furthermore, the moderating role of moral foundation was addressed and tested. Results indicated that there is a strong relationship between…
Cultural Moderators of Green Product Purchase Intention
Despite their potential for promoting environmental sustainability, understanding consumer adoption of green products is limited since such behavior is complex, as it may differ from typical purchasing motives and cultural values. Theory of Planned Behavior (TPB) was used in this study to address the main research problem of how PBC attitudes, subjective norms, environmental (un)concern, and environmental knowledge, influence consumers’ green pro…
Smell as a Value-Creating Element in Museum Services
Museums increasingly employ multisensory approaches, and olfactory heritage scholarship has established smell as an interpretive and cultural medium; however, its relationship with perceived value and service experience remains underdeveloped. This study examines how olfactory stimuli are conceptualised, negotiated, and evaluated by museum professionals and prospective visitors, and identifies when they may contribute to museum experiences. Using…
Business (2 works) · Computer Science (2 works) · Economics (2 works) · Management (2 works) · Marketing (2 works) · Organizational culture (2 works) · Advertising (1 works) · Assertion (1 works) · Autobiographical memory (1 works) · Business and Economic Development (1 works)