Eduardo B Andrade
Biographic Data
| ID | 75017 |
|---|---|
| NAME | Eduardo B Andrade |
| GIVEN NAMES | Eduardo B |
| FAMILY NAME | Andrade |
| SIGNATURE | ANDRADE E B |
| AFFILIATIONS | Fundação Getulio Vargas |
| ORCID | 0000-0002-2930-8151 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 105 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 7 |
Obstacles and opportunities for sustainable consumption: A comprehensive conceptual model, literature review, and research agenda
Meaningful shifts in consumption habits are essential to mitigate climate change and reduce global environmental degradation. Yet, despite the climate urgency and growing consumer concerns, the widespread adoption of sustainable behaviors has proven difficult. Why is this the case? How has the growing interdisciplinary field of sustainable consumption contributed to this debate? And where are the knowledge gaps? Guided by a comprehensive conceptu…
Longitudinal attenuation in political polarization: Evidence from Covid-19 vaccination adherence in Brazil
Together, these studies show that, in a context where the superiority of the promoted policy becomes clear over time and individuals have the opportunity to revisit prior beliefs, even intense political polarization can be attenuated
Short- and long-term effects of incentives on prosocial behavior: The case of ride vouchers to a blood collection agency
Food choice in transition: Adolescent autonomy, agency, and the food environment
Social Class Shapes Donation Allocation Preferences
When considering a charitable act, consumers must often decide on how to allocate their resources across a multitude of possible causes. This article assesses how the relative 'urgency' of the causes under consideration (i.e., how critical to human survival the causes are) shapes preferences for specific causes among higher and lower social class consumers. Across a series of studies in a highly unequal socioeconomic environment (Rio de Janeiro, …
A worldwide assessment of changes in adherence to Covid-19 protective behaviours and hypothesized pandemic fatigue
Orientação política e apoio ao isolamento social durante a pandemia da Covid-19: Evidências do Brasil
Social distancing practices have been widely recommended to curb the COVID-19 pandemic. However, despite the medical consensus, many citizens have resisted adhering to and/or supporting its implementation. While this resistance may stem from the non-negligible personal economic costs of implementing social distancing, we argue that it may also reside in more fundamental differences in normative principles and belief systems, as reflected by polit…
Political orientation and support for social distancing during the Covid-19 pandemic: Evidence from Brazil
Social distancing practices have been widely recommended to curb the COVID-19 pandemic. However, despite the medical consensus, many citizens have resisted adhering to and/or supporting its implementation. While this resistance may stem from the non-negligible personal economic costs of implementing social distancing, we argue that it may also reside in more fundamental differences in normative principles and belief systems, as reflected by polit…
Appetitive drives for ultra-processed food products and the ability of text warnings to counteract consumption predispositions
Objective The present study aimed to (i) assess the appetitive drives evoked by the visual cues of ultra-processed food and drink products and (ii) investigate whether text warnings reduce appetitive drives and consumers’ reported intentions to eat or drink ultra-processed products. Design In Study I, a well-established psychometric tool was applied to estimate the appetitive drives associated with ultra-processed products using sixty-four image …
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Choices of multiple items can be framed as a selection of single offerings (e.g., a choice of two individual candy bars) or of bundled offerings (e.g., a choice of a bundle of two candy bars). Four experiments provide strong evidence that consumers seek more variety when choosing from single than from bundled offerings. The offer framing effect shows that the mechanics of choosing—the ways consumers go about making choices of multiple items—affec…
Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences
Prior research examining how negative feelings influence aesthetic preferences (e.g., liking of different kinds of music, movies, or stories) has reported inconsistent findings. This article proposes a theoretical argument to explain when people are more likely to prefer mood-congruent to mood-incongruent aesthetic stimuli. It is suggested that mood-congruent aesthetic experiences, for example, listening to sad songs when feeling sad, (a) serve a…
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Five experiments demonstrate that brands cause priming effects (i.e., behavioral effects consistent with those implied by the brand), whereas slogans cause reverse priming effects (i.e., behavioral effects opposite to those implied by the slogan). For instance, exposure to the retailer brand name “Walmart,” typically associated with saving money, reduces subsequent spending, whereas exposure to the Walmart slogan, “Save money. Live better,” incre…
Gaming Emotions in Social Interactions
One's own emotions may influence someone else's behavior in a social interaction. If one believes this, she or he has an incentive to game emotions-to strategically modify the expression of a current emotional state-in an attempt to influence her or his counterpart. In a series of three experiments, this article investigates the extent to which people (1) misrepresent a current emotional state, (2) willfully acknowledge their strategic actions, (…
On the Consumption of Negative Feelings
How can the hedonistic assumption (i.e., people's willingness to pursue pleasure and avoid pain) be reconciled with people choosing to expose themselves to experiences known to elicit negative feelings? We assess how (1) the intensity of the negative feelings, (2) positive feelings in the aftermath, and (3) the coactivation of positive and negative feelings contribute to our understanding of such behavior. In a series of four studies, consumers w…
Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
The proposed model integrates two streams of research on affect by specifying how evaluative and regulatory mechanisms interact to guide behavior. Two experiments demonstrate that when no mood-changes are expected, the affective evaluation mechanism guides behavior, leading to a monotonic increase in behavioral intentions as affect conditions shift from negative to positive. When participants expect the behavioral activity to change their current…
Affective Intuition and Task-Contingent Affect Regulation
Mood influences cognitive activity and behavior in systematic ways. Since such affective contingencies are repeatedly and broadly experienced, they should be available for learning and possibly conscious introspection. We examine the role of such intuitive theories in guiding affect regulation in a series of four studies and show that even suboptimal hedonic adjustments (i.e., preferences for the negative pole of the affective spectrum such as ne…
Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
The proposed model integrates two streams of research on affect by specifying how evaluative and regulatory mechanisms interact to guide behavior. Two experiments demonstrate that when no mood-changes are expected, the affective evaluation mechanism guides behavior, leading to a monotonic increase in behavioral intentions as affect conditions shift from negative to positive. When participants expect the behavioral activity to change their current…
On the Consumption of Negative Feelings
How can the hedonistic assumption (i.e., people's willingness to pursue pleasure and avoid pain) be reconciled with people choosing to expose themselves to experiences known to elicit negative feelings? We assess how (1) the intensity of the negative feelings, (2) positive feelings in the aftermath, and (3) the coactivation of positive and negative feelings contribute to our understanding of such behavior. In a series of four studies, consumers w…
A worldwide assessment of changes in adherence to Covid-19 protective behaviours and hypothesized pandemic fatigue
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Five experiments demonstrate that brands cause priming effects (i.e., behavioral effects consistent with those implied by the brand), whereas slogans cause reverse priming effects (i.e., behavioral effects opposite to those implied by the slogan). For instance, exposure to the retailer brand name “Walmart,” typically associated with saving money, reduces subsequent spending, whereas exposure to the Walmart slogan, “Save money. Live better,” incre…
Gaming Emotions in Social Interactions
One's own emotions may influence someone else's behavior in a social interaction. If one believes this, she or he has an incentive to game emotions-to strategically modify the expression of a current emotional state-in an attempt to influence her or his counterpart. In a series of three experiments, this article investigates the extent to which people (1) misrepresent a current emotional state, (2) willfully acknowledge their strategic actions, (…
Affective Intuition and Task-Contingent Affect Regulation
Mood influences cognitive activity and behavior in systematic ways. Since such affective contingencies are repeatedly and broadly experienced, they should be available for learning and possibly conscious introspection. We examine the role of such intuitive theories in guiding affect regulation in a series of four studies and show that even suboptimal hedonic adjustments (i.e., preferences for the negative pole of the affective spectrum such as ne…
Social Class Shapes Donation Allocation Preferences
When considering a charitable act, consumers must often decide on how to allocate their resources across a multitude of possible causes. This article assesses how the relative 'urgency' of the causes under consideration (i.e., how critical to human survival the causes are) shapes preferences for specific causes among higher and lower social class consumers. Across a series of studies in a highly unequal socioeconomic environment (Rio de Janeiro, …
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Choices of multiple items can be framed as a selection of single offerings (e.g., a choice of two individual candy bars) or of bundled offerings (e.g., a choice of a bundle of two candy bars). Four experiments provide strong evidence that consumers seek more variety when choosing from single than from bundled offerings. The offer framing effect shows that the mechanics of choosing—the ways consumers go about making choices of multiple items—affec…
Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences
Prior research examining how negative feelings influence aesthetic preferences (e.g., liking of different kinds of music, movies, or stories) has reported inconsistent findings. This article proposes a theoretical argument to explain when people are more likely to prefer mood-congruent to mood-incongruent aesthetic stimuli. It is suggested that mood-congruent aesthetic experiences, for example, listening to sad songs when feeling sad, (a) serve a…
Longitudinal attenuation in political polarization: Evidence from Covid-19 vaccination adherence in Brazil
Together, these studies show that, in a context where the superiority of the promoted policy becomes clear over time and individuals have the opportunity to revisit prior beliefs, even intense political polarization can be attenuated
Affective Intuition and Task-Contingent Affect Regulation
Mood influences cognitive activity and behavior in systematic ways. Since such affective contingencies are repeatedly and broadly experienced, they should be available for learning and possibly conscious introspection. We examine the role of such intuitive theories in guiding affect regulation in a series of four studies and show that even suboptimal hedonic adjustments (i.e., preferences for the negative pole of the affective spectrum such as ne…
Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
The proposed model integrates two streams of research on affect by specifying how evaluative and regulatory mechanisms interact to guide behavior. Two experiments demonstrate that when no mood-changes are expected, the affective evaluation mechanism guides behavior, leading to a monotonic increase in behavioral intentions as affect conditions shift from negative to positive. When participants expect the behavioral activity to change their current…
On the Consumption of Negative Feelings
How can the hedonistic assumption (i.e., people's willingness to pursue pleasure and avoid pain) be reconciled with people choosing to expose themselves to experiences known to elicit negative feelings? We assess how (1) the intensity of the negative feelings, (2) positive feelings in the aftermath, and (3) the coactivation of positive and negative feelings contribute to our understanding of such behavior. In a series of four studies, consumers w…
Gaming Emotions in Social Interactions
One's own emotions may influence someone else's behavior in a social interaction. If one believes this, she or he has an incentive to game emotions-to strategically modify the expression of a current emotional state-in an attempt to influence her or his counterpart. In a series of three experiments, this article investigates the extent to which people (1) misrepresent a current emotional state, (2) willfully acknowledge their strategic actions, (…
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Five experiments demonstrate that brands cause priming effects (i.e., behavioral effects consistent with those implied by the brand), whereas slogans cause reverse priming effects (i.e., behavioral effects opposite to those implied by the slogan). For instance, exposure to the retailer brand name “Walmart,” typically associated with saving money, reduces subsequent spending, whereas exposure to the Walmart slogan, “Save money. Live better,” incre…
Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences
Prior research examining how negative feelings influence aesthetic preferences (e.g., liking of different kinds of music, movies, or stories) has reported inconsistent findings. This article proposes a theoretical argument to explain when people are more likely to prefer mood-congruent to mood-incongruent aesthetic stimuli. It is suggested that mood-congruent aesthetic experiences, for example, listening to sad songs when feeling sad, (a) serve a…
The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Choices of multiple items can be framed as a selection of single offerings (e.g., a choice of two individual candy bars) or of bundled offerings (e.g., a choice of a bundle of two candy bars). Four experiments provide strong evidence that consumers seek more variety when choosing from single than from bundled offerings. The offer framing effect shows that the mechanics of choosing—the ways consumers go about making choices of multiple items—affec…
Appetitive drives for ultra-processed food products and the ability of text warnings to counteract consumption predispositions
Objective The present study aimed to (i) assess the appetitive drives evoked by the visual cues of ultra-processed food and drink products and (ii) investigate whether text warnings reduce appetitive drives and consumers’ reported intentions to eat or drink ultra-processed products. Design In Study I, a well-established psychometric tool was applied to estimate the appetitive drives associated with ultra-processed products using sixty-four image …
Orientação política e apoio ao isolamento social durante a pandemia da Covid-19: Evidências do Brasil
Social distancing practices have been widely recommended to curb the COVID-19 pandemic. However, despite the medical consensus, many citizens have resisted adhering to and/or supporting its implementation. While this resistance may stem from the non-negligible personal economic costs of implementing social distancing, we argue that it may also reside in more fundamental differences in normative principles and belief systems, as reflected by polit…
Political orientation and support for social distancing during the Covid-19 pandemic: Evidence from Brazil
Social distancing practices have been widely recommended to curb the COVID-19 pandemic. However, despite the medical consensus, many citizens have resisted adhering to and/or supporting its implementation. While this resistance may stem from the non-negligible personal economic costs of implementing social distancing, we argue that it may also reside in more fundamental differences in normative principles and belief systems, as reflected by polit…
A worldwide assessment of changes in adherence to Covid-19 protective behaviours and hypothesized pandemic fatigue
Food choice in transition: Adolescent autonomy, agency, and the food environment
Social Class Shapes Donation Allocation Preferences
When considering a charitable act, consumers must often decide on how to allocate their resources across a multitude of possible causes. This article assesses how the relative 'urgency' of the causes under consideration (i.e., how critical to human survival the causes are) shapes preferences for specific causes among higher and lower social class consumers. Across a series of studies in a highly unequal socioeconomic environment (Rio de Janeiro, …
Longitudinal attenuation in political polarization: Evidence from Covid-19 vaccination adherence in Brazil
Together, these studies show that, in a context where the superiority of the promoted policy becomes clear over time and individuals have the opportunity to revisit prior beliefs, even intense political polarization can be attenuated
Short- and long-term effects of incentives on prosocial behavior: The case of ride vouchers to a blood collection agency
Obstacles and opportunities for sustainable consumption: A comprehensive conceptual model, literature review, and research agenda
Meaningful shifts in consumption habits are essential to mitigate climate change and reduce global environmental degradation. Yet, despite the climate urgency and growing consumer concerns, the widespread adoption of sustainable behaviors has proven difficult. Why is this the case? How has the growing interdisciplinary field of sustainable consumption contributed to this debate? And where are the knowledge gaps? Guided by a comprehensive conceptu…
Psychology (16 works) · Social Psychology (15 works) · Economics (7 works) · Sociology (7 works) · Cognitive psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Medicine (5 works) · Political science (5 works) · Social and Intergroup Psychology (5 works) · Computer Science (4 works)