Melissa Battersby
Biographic Data
| ID | 7509235 |
|---|---|
| NAME | Melissa Battersby |
| GIVEN NAMES | Melissa |
| FAMILY NAME | Battersby |
| SIGNATURE | BATTERSBY M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Music Video, Marketing and Misadventure
The polarisation of views on the 'functional' as opposed to 'cultural' nature of music video has tended to block attempts to analyse the form between these polarities. This study attempts to redress this by analysing the manner in which music video production has been used to promote the product and product image of the Australian band the Hummingbirds. This production history serves to illustrate the manner in which the production of promotional…
No prominent works on this page.
Music Video, Marketing and Misadventure
The polarisation of views on the 'functional' as opposed to 'cultural' nature of music video has tended to block attempts to analyse the form between these polarities. This study attempts to redress this by analysing the manner in which music video production has been used to promote the product and product image of the Australian band the Hummingbirds. This production history serves to illustrate the manner in which the production of promotional…
Advertising (1 work) · Art (1 work) · Business (1 work) · Cultural Industries and Urban Development (1 work) · Economics (1 work) · Law (1 work) · Law (1 work) · Marketing (1 work) · Mathematics (1 work) · Music education (1 work)