Music Video, Marketing and Misadventure
A career study of The Hummingbirds and the role of music video in marketing their product
Bibliographic Data
| ID | 14970473 |
|---|---|
| Authors | Melissa Battersby (corresponding author), Meret Valtwies |
| Year | 2015 |
| Volume | 1 |
| Issue | 1 |
| Pages | 25-41 |
| Publication date | 2015-09-29 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Perfect Beat (JOURNAL) |
| Journal identifiers | ISSN: 1038-2909 • E-ISSN: 1836-0343 |
| Publisher | Equinox Publishing (PUBLISHER • GB) |
| DOI | 10.1558/prbt.v1i1.28573 |
| OpenAlex | W2600200051 |
| Language | EN |
| Citations received | 1 |
The polarisation of views on the 'functional' as opposed to 'cultural' nature of music video has tended to block attempts to analyse the form between these polarities. This study attempts to redress this by analysing the manner in which music video production has been used to promote the product and product image of the Australian band the Hummingbirds. This production history serves to illustrate the manner in which the production of promotional video material is often far less 'slick' and calculated than may be assumed. As the following study demonstrates, the enterprise is often speculative, haphazard, contentious or misguided
Advertising · Art · Business · Economics · Music education · Music industry · Political science · Product (mathematics · Production (economics · Redress · Visual arts · Cultural Industries and Urban Development · Law · Mathematics · Music History and Culture · Marketing
| Citations per year | 0.06 |
|---|---|
| Citation span | 2009 - 2009 (1) |
| Highly cited | No |