Reason Masengu
Biographic Data
| ID | 7573806 |
|---|---|
| NAME | Reason Masengu |
| GIVEN NAMES | Reason |
| FAMILY NAME | Masengu |
| SIGNATURE | MASENGU R |
| AFFILIATIONS | Middle East College |
| ORCID | 0000-0002-6200-9524 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 2 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The influence of technology adoption and social media branding on green tourism in Zimbabwe
In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal force shaping the trajectory of the country’s tourism sector. This article aims to explore the impact of social media branding and technology adoption on green tourism in developing countries, particularly Zimbabwe, in the wake of the COVID-19 pandemic. T…
AI Technologies for Personalized and Sustainable Tourism
Transformation of knowledge and skills by entry-level graduates
This study aimed to examine and assess the impact of the logistics industry’s environment, entry-level graduates’ characteristics and the logistics and supply chain management (LSCM) program design on the transformation of knowledge and skills at Sohar port in the Sultanate of Oman. The study employed a pragmatic research philosophy involving a structured questionnaire. The sample size included 49 mid-managers from the logistics industry who were…
E-readiness of the sultanate of Oman’s ports in improving logistics and supply chain global competitiveness
This study investigates the level of e-readiness of the Sultanate of Oman’s port facilities and industries and explores their preparedness for global competitiveness in logistics and supply chain. The study employed a mixed research design. The study surveyed 286 industry experts from Muscat, Salalah, and Sohar ports. This research carefully examines how port infrastructure, technology, laws, and electronic human resources management (e-HRM) inte…
Rebuilding sustainable green tourism supply chain through technology adoption and social media branding in Zimbabwe post-Covid-19
Sustainable Marketing, Branding, and Reputation Management
No prominent works on this page.
Sustainable Marketing, Branding, and Reputation Management
AI Technologies for Personalized and Sustainable Tourism
Transformation of knowledge and skills by entry-level graduates
This study aimed to examine and assess the impact of the logistics industry’s environment, entry-level graduates’ characteristics and the logistics and supply chain management (LSCM) program design on the transformation of knowledge and skills at Sohar port in the Sultanate of Oman. The study employed a pragmatic research philosophy involving a structured questionnaire. The sample size included 49 mid-managers from the logistics industry who were…
E-readiness of the sultanate of Oman’s ports in improving logistics and supply chain global competitiveness
This study investigates the level of e-readiness of the Sultanate of Oman’s port facilities and industries and explores their preparedness for global competitiveness in logistics and supply chain. The study employed a mixed research design. The study surveyed 286 industry experts from Muscat, Salalah, and Sohar ports. This research carefully examines how port infrastructure, technology, laws, and electronic human resources management (e-HRM) inte…
Rebuilding sustainable green tourism supply chain through technology adoption and social media branding in Zimbabwe post-Covid-19
The influence of technology adoption and social media branding on green tourism in Zimbabwe
In the contemporary landscape of Zimbabwe’s tourism industry, the convergence of social media branding, technology adoption, and the promotion of green tourism practices has emerged as a pivotal force shaping the trajectory of the country’s tourism sector. This article aims to explore the impact of social media branding and technology adoption on green tourism in developing countries, particularly Zimbabwe, in the wake of the COVID-19 pandemic. T…
Business (6 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Political science (3 works) · Supply chain (3 works) · Tourism (3 works) · Computer Science (2 works) · Economics (2 works) · Geography (2 works) · Outsourcing and Supply Chain Management (2 works)