Sustainable Marketing, Branding, and Reputation Management
Strategies for a Greener Future
Bibliographic Data
| ID | 23525546 |
|---|---|
| Authors | Ruzive Bensson |
| Editors | Reason Masengu (0000-0002-6200-9524, Middle East College, Oman), Stanilas Bigirimana (0000-0002-3735-6102, Africa University, Zimbabwe), Option Takunda Chiwaridzo (0000-0001-9755-9123, University of Science and Technology Beijing), Benson Ruzive (0000-0002-3554-2665, Modern College of Business and Science), Christina Blossom (Middle East College, Oman) |
| Year | 2023 |
| Publication date | 2023-09-18 |
| Open Access | No |
| Type | BOOK |
| Venue | Sustainable Marketing, Branding, and Reputation Management (SOURCE_BOOK) |
| Publisher | IGI Global (PUBLISHER • US) |
| DOI | 10.4018/979-8-3693-0019-0 |
| OpenAlex | W4386827399 |
| ISBN | 9798369300190 |
| Open Library | OL49333943M |
| Language | EN |
Business · Marketing management · Political science · Reputation · Reputation management · Corporate Identity and Reputation · Corporate Social Responsibility Reporting · Digital Marketing and Social Media · Marketing
| Highly cited | No |
|---|