Christopher Drew
Biographic Data
| ID | 765722 |
|---|---|
| NAME | Christopher Drew |
| GIVEN NAMES | Christopher |
| FAMILY NAME | Drew |
| SIGNATURE | DREW C |
| AFFILIATIONS | Australian Catholic University |
| ORCID | 0000-0001-8876-2859 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 16 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 2 |
Re-examining cognitive tools
The concept of educational technologies as cognitive tools or mindtools emphasises the importance of learning with not from technology. When cognitive tools are designed with student-led learning in mind, they ideally help to extend and scaffold learners’ higher-order cognition both when the technology is in use and long after the cognitive partnership has ended. With new wearable, immersive and increasingly personalised educational technologies …
Problematising ‘Student Choice’ in Classrooms
In recent decades children’s rights to exercise choice in educational settings have slowly gained currency. Children’s rights advocates highlight the role of choice in empowering children to become critical and productive citizens. However, in this paper, the role of choice in interactions between teachers and students is problematised. Using Foucault’s notion of governmentality, the paper explores 15 teachers’ use of choice in classrooms and con…
‘We call this “play”, however…’
Neoliberal rationalities predicated on consumer choice and market forces have increasingly positioned parents as consumers in early childhood and care markets. In this context, providers jostle to attract clientele by providing pathways through and around a milieu of parental anxieties and ambitions for their children. This article examines a chief marketing document – the early childhood education and care provider’s website – and reflects on th…
Co-optation of diversity in nationalist advertising
Co-optation theory, more commonly used in sociology and marketing literature, has value in media and cultural studies for examination of how countercultural ideals such as diversity can be assimilated into dominant discourse, in ways that neutralize the concepts’ countercultural significations. This paper demonstrates the value of co-optation theory through a case study of an Australian nationalist advertisement, which co-opts the concept of dive…
Wholesome homosexuality
Conducting a multimodal discourse analysis of 40 television advertisements featuring same-sex families across 10 countries between 2005 and 2015, this article examines the discourses of childhood that emerge within the advertisements. It argues that same-sex parented children are dominantly framed within mainstream advertising in ways that are normative in terms of gender and social class. The study shows how same-sex families, while increasingly…
Education on the rails
As universities have succumbed to market discourses, they have adopted advertising strategies. It is not uncommon to see advertisements for them displayed in such mobile spaces as railway stations and alongside highways. Whilst it is true that such environments have always sought to take advantage of populations in transit, the fact that higher education institutions have turned to them as promotional sites, reflects the fact that the ‘transit’ d…
Fuzzy books and sideways looks
Media constructions of schooling provide suggestions about what should be expected of the school experience. Studies on discourses of schooling have examined how the school is framed in media discourses, but few have examined how it is formed mundanely and repeatedly in advertisements promoting products that are not directly educational. This paper examines how the school is constructed in a range of television advertisements that sell products t…
Students in Space
The discourse of the non-traditional classroom has found itself fundamentally intertwined with the rationalities of creating learning relevant for the future-orientated twenty-first century. In such an imaginary the idea of the conventional classroom – with its four walls, blackboard, ‘closed’ door, teacher-centred pedagogy and student learning conceptualised through the logics of the industrial era – is being renegotiated. This article focuses o…
Reading YouTube
YouTube is a relatively new phenomenon. The website has only been online since 2005, and since its emergence its viewership has rapidly expanded (Burgess and Green 2009). Yet, the phenomenon itself
Picturing natural girlhoods
This paper furthers a discussion about the ways in which idealised versions of gender permeate the aesthetic presentation and impression management strategies of elite private schools. Specifically, we consider how the written text, layout and images used in 12 Australian private girls' school prospectuses function in constructing discourses of ‘natural’ femininity. Far from being merely factual sources of information, we see school prospectuses …
The Spirit of Australia
For over a decade the Qantas Spirit of Australia advertising campaign has worked to incite pride and nostalgia in Australian consumers. Its widespread success has led to four renewed television commercials, strategically released to coincide with key (inter)national sporting events, including the 2000 Sydney Olympics and the 2004 Rugby World Cup. All four Spirit commercials feature children singing Peter Allen's I Still Call Australia Home in pic…
Blind Man's Bluff
PrologueA Deadly BeginningWhiskey A-Go-GoTurn to the DeepVelvet FistDeath of a SubmarineThe Ballad of Whitey MackHere She ComesOshkosh BGoshThe USD500 Million Sand CastleTriumph and CrisisThe Crown JewelsTrust but VerifyEpilogue
Blind Man's Bluff
PrologueA Deadly BeginningWhiskey A-Go-GoTurn to the DeepVelvet FistDeath of a SubmarineThe Ballad of Whitey MackHere She ComesOshkosh BGoshThe USD500 Million Sand CastleTriumph and CrisisThe Crown JewelsTrust but VerifyEpilogue
Picturing natural girlhoods
This paper furthers a discussion about the ways in which idealised versions of gender permeate the aesthetic presentation and impression management strategies of elite private schools. Specifically, we consider how the written text, layout and images used in 12 Australian private girls' school prospectuses function in constructing discourses of ‘natural’ femininity. Far from being merely factual sources of information, we see school prospectuses …
Co-optation of diversity in nationalist advertising
Co-optation theory, more commonly used in sociology and marketing literature, has value in media and cultural studies for examination of how countercultural ideals such as diversity can be assimilated into dominant discourse, in ways that neutralize the concepts’ countercultural significations. This paper demonstrates the value of co-optation theory through a case study of an Australian nationalist advertisement, which co-opts the concept of dive…
Wholesome homosexuality
Conducting a multimodal discourse analysis of 40 television advertisements featuring same-sex families across 10 countries between 2005 and 2015, this article examines the discourses of childhood that emerge within the advertisements. It argues that same-sex parented children are dominantly framed within mainstream advertising in ways that are normative in terms of gender and social class. The study shows how same-sex families, while increasingly…
Fuzzy books and sideways looks
Media constructions of schooling provide suggestions about what should be expected of the school experience. Studies on discourses of schooling have examined how the school is framed in media discourses, but few have examined how it is formed mundanely and repeatedly in advertisements promoting products that are not directly educational. This paper examines how the school is constructed in a range of television advertisements that sell products t…
Problematising ‘Student Choice’ in Classrooms
In recent decades children’s rights to exercise choice in educational settings have slowly gained currency. Children’s rights advocates highlight the role of choice in empowering children to become critical and productive citizens. However, in this paper, the role of choice in interactions between teachers and students is problematised. Using Foucault’s notion of governmentality, the paper explores 15 teachers’ use of choice in classrooms and con…
Blind Man's Bluff
PrologueA Deadly BeginningWhiskey A-Go-GoTurn to the DeepVelvet FistDeath of a SubmarineThe Ballad of Whitey MackHere She ComesOshkosh BGoshThe USD500 Million Sand CastleTriumph and CrisisThe Crown JewelsTrust but VerifyEpilogue
The Spirit of Australia
For over a decade the Qantas Spirit of Australia advertising campaign has worked to incite pride and nostalgia in Australian consumers. Its widespread success has led to four renewed television commercials, strategically released to coincide with key (inter)national sporting events, including the 2000 Sydney Olympics and the 2004 Rugby World Cup. All four Spirit commercials feature children singing Peter Allen's I Still Call Australia Home in pic…
Reading YouTube
YouTube is a relatively new phenomenon. The website has only been online since 2005, and since its emergence its viewership has rapidly expanded (Burgess and Green 2009). Yet, the phenomenon itself
Picturing natural girlhoods
This paper furthers a discussion about the ways in which idealised versions of gender permeate the aesthetic presentation and impression management strategies of elite private schools. Specifically, we consider how the written text, layout and images used in 12 Australian private girls' school prospectuses function in constructing discourses of ‘natural’ femininity. Far from being merely factual sources of information, we see school prospectuses …
Students in Space
The discourse of the non-traditional classroom has found itself fundamentally intertwined with the rationalities of creating learning relevant for the future-orientated twenty-first century. In such an imaginary the idea of the conventional classroom – with its four walls, blackboard, ‘closed’ door, teacher-centred pedagogy and student learning conceptualised through the logics of the industrial era – is being renegotiated. This article focuses o…
Fuzzy books and sideways looks
Media constructions of schooling provide suggestions about what should be expected of the school experience. Studies on discourses of schooling have examined how the school is framed in media discourses, but few have examined how it is formed mundanely and repeatedly in advertisements promoting products that are not directly educational. This paper examines how the school is constructed in a range of television advertisements that sell products t…
Wholesome homosexuality
Conducting a multimodal discourse analysis of 40 television advertisements featuring same-sex families across 10 countries between 2005 and 2015, this article examines the discourses of childhood that emerge within the advertisements. It argues that same-sex parented children are dominantly framed within mainstream advertising in ways that are normative in terms of gender and social class. The study shows how same-sex families, while increasingly…
Education on the rails
As universities have succumbed to market discourses, they have adopted advertising strategies. It is not uncommon to see advertisements for them displayed in such mobile spaces as railway stations and alongside highways. Whilst it is true that such environments have always sought to take advantage of populations in transit, the fact that higher education institutions have turned to them as promotional sites, reflects the fact that the ‘transit’ d…
‘We call this “play”, however…’
Neoliberal rationalities predicated on consumer choice and market forces have increasingly positioned parents as consumers in early childhood and care markets. In this context, providers jostle to attract clientele by providing pathways through and around a milieu of parental anxieties and ambitions for their children. This article examines a chief marketing document – the early childhood education and care provider’s website – and reflects on th…
Co-optation of diversity in nationalist advertising
Co-optation theory, more commonly used in sociology and marketing literature, has value in media and cultural studies for examination of how countercultural ideals such as diversity can be assimilated into dominant discourse, in ways that neutralize the concepts’ countercultural significations. This paper demonstrates the value of co-optation theory through a case study of an Australian nationalist advertisement, which co-opts the concept of dive…
Re-examining cognitive tools
The concept of educational technologies as cognitive tools or mindtools emphasises the importance of learning with not from technology. When cognitive tools are designed with student-led learning in mind, they ideally help to extend and scaffold learners’ higher-order cognition both when the technology is in use and long after the cognitive partnership has ended. With new wearable, immersive and increasingly personalised educational technologies …
Problematising ‘Student Choice’ in Classrooms
In recent decades children’s rights to exercise choice in educational settings have slowly gained currency. Children’s rights advocates highlight the role of choice in empowering children to become critical and productive citizens. However, in this paper, the role of choice in interactions between teachers and students is problematised. Using Foucault’s notion of governmentality, the paper explores 15 teachers’ use of choice in classrooms and con…
Political science (10 works) · Sociology (10 works) · Law (7 works) · Advertising (5 works) · Law (5 works) · Art (4 works) · Gender Studies (4 works) · Gender Studies (4 works) · Gender, Feminism, and Media (4 works) · Literacy, Media, and Education (4 works)