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Kobi Zholtack

Biographic Data

ID768006
NAMEKobi Zholtack
GIVEN NAMESKobi
FAMILY NAMEZholtack
SIGNATUREZHOLTACK K
AFFILIATIONSReichman University
ORCID0000-0002-4776-3844
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS5
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • They Are Just Not That Into You: Does Sexual Arousal Impair Perception of Rejection Cues

    Open Access•Gurit E Birnbaum, Kobi Zholtack•ARTICLE•Personality and Social Psychology…•2026

    Sexual arousal elicits approach-oriented motivation. In early romantic encounters, however, this desire to pursue a connection must be balanced against the risk of rejection. Across four studies, we investigated whether sexual priming affects risk regulation, causing people to perceive potential partners as romantically interested despite ambiguous cues. Unpartnered participants watched either sexual or nonsexual videos before engaging in an onli…

  • Selling yourself short: How sexualized online dating profiles affect viewers’ perceptions and relationship intentions

    Open Access•Gurit E Birnbaum, Kobi Zholtack et al.•ARTICLE•Cyberpsychology Journal of…•2026

    People often use sexualized images in their online dating profiles to stand out. However, this strategy can backfire, hurting their chances of finding a partner. Three studies examined the effects of sexualized profiles on how viewers see profile owners while investigating why and when sexualization can have negative effects. Across all studies, unpartnered participants assessed sexualized and non-sexualized dating profiles, providing ratings on …

  • Once upon a swipe: The impact of storytelling on dating profile appeal

    Gurit E Birnbaum, Kobi Zholtack•ARTICLE•Psychology of Popular Media•2026

  • The Power to Flirt: Power within Romantic Relationships and Its Contribution to Expressions of Extradyadic Desire

    Open Access•Gurit E Birnbaum, Yaniv Kanat-Maymon et al.•ARTICLE•Archives of Sexual Behavior•2025

    Power in non-romantic contexts makes people confident in their ability to attract potential partners, increasing their mating motivation and the likelihood of acting on this motivation. Four studies investigated whether perceptions of power within romantic relationships would also activate mating goals, intensifying desires for alternative partners. In Studies 1 and 2, participants underwent power manipulation and then described a sexual fantasy …

  • When Your Partner is Being Flirted With: The Impact of Unsolicited Attention on Perceived Partner Desirability and Mate Retention Efforts

    Open Access•Gurit E Birnbaum, Doron Friedman et al.•ARTICLE•The Journal of Sex Research•2024•References: 7

    When searching for a partner, people often rely on social cues to determine partners' suitability, finding those who attract attention from others particularly appealing. While people continue to evaluate their partners beyond relationship initiation, existing research has predominantly concentrated on the effects of observing others' choices during the stage of partner selection, neglecting to consider whether viewing others' attention toward cu…

  • Put Me in Your Shoes: Does Perspective-Taking Inoculate Against the Appeal of Alternative Partners

    Gurit E Birnbaum, Tammy Bachar et al.•ARTICLE•The Journal of Sex Research•2022•References: 10

    People commit to monogamous relationships with the intent of maintaining sexual exclusivity but often fail to do so. Existing research has focused on individual and relationship characteristics that render relationships more vulnerable to infidelity, paying less attention to strategies that decrease the likelihood of straying. Three experiments investigated the impact of one strategy that might encourage people to enact relationship-protective re…

  • Is Infidelity Contagious? Online Exposure to Norms of Adultery and Its Effect on Expressions of Desire for Current and Alternative Partners

    Open Access•Gurit E Birnbaum, Kobi Zholtack et al.•ARTICLE•Archives of Sexual Behavior•2022•References: 69

  • No pain, no gain: Perceived partner mate value mediates the desire-inducing effect of being hard to get during online and face-to-face encounters

    Open Access•Gurit E Birnbaum, Kobi Zholtack et al.•ARTICLE•Journal of Social and Personal…•2020•Cited by: 5•References: 29

    Playing hard to get is a common strategy used to attract mates. Past research has been unclear about whether and why this strategy facilitates mate pursuit. In three studies, we examined whether perceiving potential partners as hard to get instigated sexual desire and whether perceived partner mate value explained this effect. In doing so, we focused on tactics that give the impression that potential partners are hard to get and may genuinely sig…

  • No pain, no gain: Perceived partner mate value mediates the desire-inducing effect of being hard to get during online and face-to-face encounters

    Open Access•Gurit E Birnbaum, Kobi Zholtack et al.•ARTICLE•Journal of Social and Personal…•2020•Cited by: 5•References: 29

    Playing hard to get is a common strategy used to attract mates. Past research has been unclear about whether and why this strategy facilitates mate pursuit. In three studies, we examined whether perceiving potential partners as hard to get instigated sexual desire and whether perceived partner mate value explained this effect. In doing so, we focused on tactics that give the impression that potential partners are hard to get and may genuinely sig…

  • No pain, no gain: Perceived partner mate value mediates the desire-inducing effect of being hard to get during online and face-to-face encounters

    Open Access•Gurit E Birnbaum, Kobi Zholtack et al.•ARTICLE•Journal of Social and Personal…•2020•Cited by: 5•References: 29

    Playing hard to get is a common strategy used to attract mates. Past research has been unclear about whether and why this strategy facilitates mate pursuit. In three studies, we examined whether perceiving potential partners as hard to get instigated sexual desire and whether perceived partner mate value explained this effect. In doing so, we focused on tactics that give the impression that potential partners are hard to get and may genuinely sig…

  • Put Me in Your Shoes: Does Perspective-Taking Inoculate Against the Appeal of Alternative Partners

    Gurit E Birnbaum, Tammy Bachar et al.•ARTICLE•The Journal of Sex Research•2022•References: 10

    People commit to monogamous relationships with the intent of maintaining sexual exclusivity but often fail to do so. Existing research has focused on individual and relationship characteristics that render relationships more vulnerable to infidelity, paying less attention to strategies that decrease the likelihood of straying. Three experiments investigated the impact of one strategy that might encourage people to enact relationship-protective re…

  • Is Infidelity Contagious? Online Exposure to Norms of Adultery and Its Effect on Expressions of Desire for Current and Alternative Partners

    Open Access•Gurit E Birnbaum, Kobi Zholtack et al.•ARTICLE•Archives of Sexual Behavior•2022•References: 69

  • When Your Partner is Being Flirted With: The Impact of Unsolicited Attention on Perceived Partner Desirability and Mate Retention Efforts

    Open Access•Gurit E Birnbaum, Doron Friedman et al.•ARTICLE•The Journal of Sex Research•2024•References: 7

    When searching for a partner, people often rely on social cues to determine partners' suitability, finding those who attract attention from others particularly appealing. While people continue to evaluate their partners beyond relationship initiation, existing research has predominantly concentrated on the effects of observing others' choices during the stage of partner selection, neglecting to consider whether viewing others' attention toward cu…

  • The Power to Flirt: Power within Romantic Relationships and Its Contribution to Expressions of Extradyadic Desire

    Open Access•Gurit E Birnbaum, Yaniv Kanat-Maymon et al.•ARTICLE•Archives of Sexual Behavior•2025

    Power in non-romantic contexts makes people confident in their ability to attract potential partners, increasing their mating motivation and the likelihood of acting on this motivation. Four studies investigated whether perceptions of power within romantic relationships would also activate mating goals, intensifying desires for alternative partners. In Studies 1 and 2, participants underwent power manipulation and then described a sexual fantasy …

  • They Are Just Not That Into You: Does Sexual Arousal Impair Perception of Rejection Cues

    Open Access•Gurit E Birnbaum, Kobi Zholtack•ARTICLE•Personality and Social Psychology…•2026

    Sexual arousal elicits approach-oriented motivation. In early romantic encounters, however, this desire to pursue a connection must be balanced against the risk of rejection. Across four studies, we investigated whether sexual priming affects risk regulation, causing people to perceive potential partners as romantically interested despite ambiguous cues. Unpartnered participants watched either sexual or nonsexual videos before engaging in an onli…

  • Selling yourself short: How sexualized online dating profiles affect viewers’ perceptions and relationship intentions

    Open Access•Gurit E Birnbaum, Kobi Zholtack et al.•ARTICLE•Cyberpsychology Journal of…•2026

    People often use sexualized images in their online dating profiles to stand out. However, this strategy can backfire, hurting their chances of finding a partner. Three studies examined the effects of sexualized profiles on how viewers see profile owners while investigating why and when sexualization can have negative effects. Across all studies, unpartnered participants assessed sexualized and non-sexualized dating profiles, providing ratings on …

  • Once upon a swipe: The impact of storytelling on dating profile appeal

    Gurit E Birnbaum, Kobi Zholtack•ARTICLE•Psychology of Popular Media•2026

Evolutionary Psychology and Human Behavior (8 works) · Attachment and Relationship Dynamics (6 works) · Psychology (5 works) · Social Psychology (5 works) · Marriage and Sexual Relationships (3 works) · Perception (3 works) · Romance (3 works) · Sexuality, Behavior, and Technology (3 works) · Social Psychology (3 works) · Political science (2 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae