Melissa Mercincavage
Biographic Data
| ID | 7700403 |
|---|---|
| NAME | Melissa Mercincavage |
| GIVEN NAMES | Melissa |
| FAMILY NAME | Mercincavage |
| SIGNATURE | MERCINCAVAGE M |
| AFFILIATIONS | University of Pennsylvania |
| ORCID | 0000-0003-1463-2466 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Examining the implementation of court-ordered cigarette ‘corrective statements’ displayed in a regional sample of US tobacco retailers
Differences in corrective statement display and volume may shape exposure opportunities, influencing population impacts. Future research should examine whether consumers notice and process these messages in real-world conditions, critical precursors to knowledge or behavioural change
Pushing the US nicotine pouch market
Marketing for Sensa
Self-reported exposure and reactions to cigarette corrective statements at the point-of-sale among US adults who smoke and youth
About 18% of youth and 26% of smoking adults reported corrective statement exposure at POS. While exposure was positively associated with store visitation frequency, exposure was lower than for other tobacco POS messaging, suggesting that visual competition and limited retailer coverage may have constrained reach. Findings can inform future health messaging strategies in retail environments
Effects of Modified Tobacco Risk Products with Claims and Nicotine Features on Perceptions among Racial and Ethnic Groups
Research suggests consumers may misunderstand modified risk tobacco product (MRTP) claims. We examined the effects of nicotine content across four tobacco products with and without MRTP claims among a racially and ethnically diverse sample of adults who do and do not smoke. Adults ( n = 1484) aged 21-65 completed an online experiment using a 2 × 2 × 4 mixed factorial design to examine the effects of tobacco product (Classic White Snus, IQOS, JUUL…
Effects of cigarette package colors and warning labels on marlboro smokers’ risk beliefs, product appraisals, and smoking behavior
November 25, 2014; Registration number: NCT02301351
Effect of nicotine corrective messaging on nicotine-related beliefs in US adults
NCT04805515
Tailored Cigarette Warning Messages
Current text-only cigarette warning labels (long-term, loss-framed messages) may not motivate positive changes in smoking behavior. The current project was a cross-sectional study examining the effects of tailored cigarette warnings on perceived message effectiveness (PME) in adult smokers ( n = 512) conducted using Amazon Mechanical Turk (M-Turk) in January-February 2020. Participants were an average age of 40.7 (SD = 11.6), with the majority of…
Effects of advertising features on smokers’ and non-smokers’ perceptions of a reduced nicotine cigarette modified risk tobacco product
Disclaimer content may effectively inform consumers about addiction risk of a new RNC cigarette MRTP, and further inform non-smokers about health risks. This element, however, had little effect on perceived health risks among smokers, among whom the Moonlight product name was associated with health risk misperceptions similar to the banned 'light' descriptor
Effects of Iqos health warnings and modified risk claims among young adult cigarette smokers and non-smokers
Among young adult smokers, health warnings increased perceived effectiveness at discouraging IQOS use and perceived credibility. Among non-smokers, warnings and claims increased perceived credibility and warnings increased perceived effectiveness, but the Food and Drug Administration-authorised reduced exposure claim increased intentions to use IQOS. Research is warranted to understand how the content of modified risk claims and health warnings f…
Shedding ‘light’ on cigarette pack design
Misperceptions about nicotine and tar exist years after rebranding Marlboro Lights as Marlboro Gold. Biological results support that Gold smokers do not have lower toxicant exposure. The US should consider comprehensive packaging or product design regulations to properly inform smokers of product risks.Trial registeration number NCT02301351
Graphic Warning Labels Affect Hypothetical Cigarette Purchasing Behavior among Smokers Living with HIV
Cigarette pack graphic warning labels (GWLs) are associated with increased knowledge of tobacco-related harms; scant research has evaluated their effects on behavior among vulnerable populations. We used a behavioral economic approach to measure the effects of GWLs and price on hypothetical cigarette purchasing behavior among HIV-positive smokers. Participants (n = 222) completed a cigarette valuation task by making hypothetical choices between G…
Perceived nicotine content of reduced nicotine content cigarettes is a correlate of perceived health risks
Although the perception of reduced nicotine is associated with a reduction in perceived harm, it may not attenuate the anticipated beneficial effects on smoking behaviour. These findings have implications for potential product standards targeting nicotine and highlight the need to clarify the persistent harms of reduced nicotine combusted tobacco products
Effect of message congruency on attention and recall in pictorial health warning labels
This study identifies an important design feature of PWLs and demonstrates objective differences in how smokers process PWLs. Our results suggest that message congruency between visual and textual information is beneficial to recall of label content. Moreover, images captured and held smokers' attention better than the text
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Perceived nicotine content of reduced nicotine content cigarettes is a correlate of perceived health risks
Although the perception of reduced nicotine is associated with a reduction in perceived harm, it may not attenuate the anticipated beneficial effects on smoking behaviour. These findings have implications for potential product standards targeting nicotine and highlight the need to clarify the persistent harms of reduced nicotine combusted tobacco products
Effect of message congruency on attention and recall in pictorial health warning labels
This study identifies an important design feature of PWLs and demonstrates objective differences in how smokers process PWLs. Our results suggest that message congruency between visual and textual information is beneficial to recall of label content. Moreover, images captured and held smokers' attention better than the text
Graphic Warning Labels Affect Hypothetical Cigarette Purchasing Behavior among Smokers Living with HIV
Cigarette pack graphic warning labels (GWLs) are associated with increased knowledge of tobacco-related harms; scant research has evaluated their effects on behavior among vulnerable populations. We used a behavioral economic approach to measure the effects of GWLs and price on hypothetical cigarette purchasing behavior among HIV-positive smokers. Participants (n = 222) completed a cigarette valuation task by making hypothetical choices between G…
Shedding ‘light’ on cigarette pack design
Misperceptions about nicotine and tar exist years after rebranding Marlboro Lights as Marlboro Gold. Biological results support that Gold smokers do not have lower toxicant exposure. The US should consider comprehensive packaging or product design regulations to properly inform smokers of product risks.Trial registeration number NCT02301351
Tailored Cigarette Warning Messages
Current text-only cigarette warning labels (long-term, loss-framed messages) may not motivate positive changes in smoking behavior. The current project was a cross-sectional study examining the effects of tailored cigarette warnings on perceived message effectiveness (PME) in adult smokers ( n = 512) conducted using Amazon Mechanical Turk (M-Turk) in January-February 2020. Participants were an average age of 40.7 (SD = 11.6), with the majority of…
Effects of advertising features on smokers’ and non-smokers’ perceptions of a reduced nicotine cigarette modified risk tobacco product
Disclaimer content may effectively inform consumers about addiction risk of a new RNC cigarette MRTP, and further inform non-smokers about health risks. This element, however, had little effect on perceived health risks among smokers, among whom the Moonlight product name was associated with health risk misperceptions similar to the banned 'light' descriptor
Effects of Iqos health warnings and modified risk claims among young adult cigarette smokers and non-smokers
Among young adult smokers, health warnings increased perceived effectiveness at discouraging IQOS use and perceived credibility. Among non-smokers, warnings and claims increased perceived credibility and warnings increased perceived effectiveness, but the Food and Drug Administration-authorised reduced exposure claim increased intentions to use IQOS. Research is warranted to understand how the content of modified risk claims and health warnings f…
Effects of Modified Tobacco Risk Products with Claims and Nicotine Features on Perceptions among Racial and Ethnic Groups
Research suggests consumers may misunderstand modified risk tobacco product (MRTP) claims. We examined the effects of nicotine content across four tobacco products with and without MRTP claims among a racially and ethnically diverse sample of adults who do and do not smoke. Adults ( n = 1484) aged 21-65 completed an online experiment using a 2 × 2 × 4 mixed factorial design to examine the effects of tobacco product (Classic White Snus, IQOS, JUUL…
Effects of cigarette package colors and warning labels on marlboro smokers’ risk beliefs, product appraisals, and smoking behavior
November 25, 2014; Registration number: NCT02301351
Effect of nicotine corrective messaging on nicotine-related beliefs in US adults
NCT04805515
Marketing for Sensa
Self-reported exposure and reactions to cigarette corrective statements at the point-of-sale among US adults who smoke and youth
About 18% of youth and 26% of smoking adults reported corrective statement exposure at POS. While exposure was positively associated with store visitation frequency, exposure was lower than for other tobacco POS messaging, suggesting that visual competition and limited retailer coverage may have constrained reach. Findings can inform future health messaging strategies in retail environments
Examining the implementation of court-ordered cigarette ‘corrective statements’ displayed in a regional sample of US tobacco retailers
Differences in corrective statement display and volume may shape exposure opportunities, influencing population impacts. Future research should examine whether consumers notice and process these messages in real-world conditions, critical precursors to knowledge or behavioural change
Pushing the US nicotine pouch market
Smoking Behavior and Cessation (11 works) · Medicine (10 works) · Environmental health (8 works) · Consumer Attitudes and Food Labeling (7 works) · Nicotine (7 works) · Psychology (7 works) · Behavioral Health and Interventions (5 works) · Internal Medicine (5 works) · Psychiatry (4 works) · Tobacco product (4 works)