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Effects of Modified Tobacco Risk Products with Claims and Nicotine Features on Perceptions among Racial and Ethnic Groups

Bibliographic Data

ID15512933
AuthorsTeresa DeAtley (0000-0002-2234-1629, University of Pennsylvania, corresponding author), Andrea C Johnson (0000-0002-6470-8927, University of Pennsylvania), Matthew D Stone (0000-0002-1152-0621, University of California San Diego), Janet Audrain‐mcgovern (0000-0003-1661-5854, University of Pennsylvania), Melissa Mercincavage (0000-0003-1463-2466, University of Pennsylvania), Andrew A Strasser (0000-0002-5512-2692, University of Pennsylvania)
Year2023
Volume20
Issue15
Pages6454-6454
Publication date2023-07-27
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph20156454
PMID37568996
OpenAlexW4385364277
LanguageEN
Citations received2
References cited36

Research suggests consumers may misunderstand modified risk tobacco product (MRTP) claims. We examined the effects of nicotine content across four tobacco products with and without MRTP claims among a racially and ethnically diverse sample of adults who do and do not smoke. Adults ( n = 1484) aged 21-65 completed an online experiment using a 2 × 2 × 4 mixed factorial design to examine the effects of tobacco product (Classic White Snus, IQOS, JUUL e-cigarette, and VLN cigarette) and nicotine content (high vs. low) stratified by MRTP claim (present vs. absent) across four outcomes: (1) likely to try (2) serious disease if used regularly, (3) least addictive, and (4) ease of quitting smoking. Not including an MRTP claim resulted in an increased likelihood of trying a product, decreased concern of serious disease, lower perceived addictiveness, and increased ease of quitting smoking. Participants selected low nicotine IQOS without a claim as the least likely to cause serious disease. Low nicotine JUUL, without a claim, was selected as least addictive and most likely to facilitate quitting. Intentions to try were highest for low nicotine JUUL. Participants selected low-nicotine products as less addictive than high nicotine products. Regulatory efforts should consider how MRTP claims interact with different product characteristics. Subtle differences exist across outcomes between racial and ethnic groups, which indicates that further research is warranted

Addiction · Environmental health · Ethnic group · Nicotine · Political science · Product (mathematics · Psychiatry · Smokeless tobacco · Snus · Tobacco product · Tobacco use · Behavioral Health and Interventions · Clinical Psychology · Consumer Attitudes and Food Labeling · Demography · Medicine · Psychology · Smoking Behavior and Cessation

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Citations per year2
Citation span2026 - 2026 (1)
Highly citedNo

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