Joanne Chen Lyu
Biographic Data
| ID | 7701294 |
|---|---|
| NAME | Joanne Chen Lyu |
| GIVEN NAMES | Joanne Chen |
| FAMILY NAME | Lyu |
| SIGNATURE | LYU J C |
| AFFILIATIONS | University of California, San Francisco |
| ORCID | 0000-0002-4178-6746 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Decision-Making on Nicotine Replacement Therapy Use and Product Selection
Chinese Americans who smoke have low use of nicotine replacement therapy (NRT). This study explored perceptions of NRT and decision-making around product choice among Chinese American smokers who received NRT. From September 2023 to January 2024, we conducted in-depth phone interviews with 20 participants recruited in New York City from a WeChat-based cessation pilot trial and a community-based cessation program, both providing free nicotine patc…
Advertising the leading US nicotine pouch brand
After PMI acquired Swedish Match, ZYN ads used 'tobacco-free' claims less frequently. The most advertised marketing claims remained unchanged but were made more frequently in post-acquisition ads. Such claims, together with the promotion of reward programmes and links to websites for easy purchase, may attract young people or those who do not use tobacco to ZYN, indicating a need for increased monitoring and potential restrictions
Affiliate marketing for nicotine products
Industry watchThis is particularly relevant for youth who may be attracted to Juice Head's appealing flavours and branding. 16Surveillance is needed to monitor tobacco brand affiliate programmes like Juice Head's, including on social media where sponsored pro-tobacco marketing from registered influencers is prevalent and may promote youth use, despite being prohibited by platforms like Instagram and TikTok. 23 24Comprehensive surveillance efforts…
Characterizing Participant Perceptions about Smoking-Cessation Pharmacotherapy and E-Cigarettes from Facebook Smoking-Cessation Support Groups
The prevalence of smoking among young adults aged 19-28 years old in the United States persists at rates of 14.3%. Young adults underutilize pharmacotherapy for smoking cessation, and the use of e-cigarettes has increased. We analyzed comments from online smoking-cessation support groups to understand young-adult smokers' views of pharmacotherapy and e-cigarettes, to provide a more in-depth insight into the underutilization of pharmacotherapy. A …
Delivering vaping cessation interventions to adolescents and young adults on Instagram
ClinicalTrials.gov: NCT04707911, registered on January 13, 2021
No prominent works on this page.
Characterizing Participant Perceptions about Smoking-Cessation Pharmacotherapy and E-Cigarettes from Facebook Smoking-Cessation Support Groups
The prevalence of smoking among young adults aged 19-28 years old in the United States persists at rates of 14.3%. Young adults underutilize pharmacotherapy for smoking cessation, and the use of e-cigarettes has increased. We analyzed comments from online smoking-cessation support groups to understand young-adult smokers' views of pharmacotherapy and e-cigarettes, to provide a more in-depth insight into the underutilization of pharmacotherapy. A …
Delivering vaping cessation interventions to adolescents and young adults on Instagram
ClinicalTrials.gov: NCT04707911, registered on January 13, 2021
Affiliate marketing for nicotine products
Industry watchThis is particularly relevant for youth who may be attracted to Juice Head's appealing flavours and branding. 16Surveillance is needed to monitor tobacco brand affiliate programmes like Juice Head's, including on social media where sponsored pro-tobacco marketing from registered influencers is prevalent and may promote youth use, despite being prohibited by platforms like Instagram and TikTok. 23 24Comprehensive surveillance efforts…
Advertising the leading US nicotine pouch brand
After PMI acquired Swedish Match, ZYN ads used 'tobacco-free' claims less frequently. The most advertised marketing claims remained unchanged but were made more frequently in post-acquisition ads. Such claims, together with the promotion of reward programmes and links to websites for easy purchase, may attract young people or those who do not use tobacco to ZYN, indicating a need for increased monitoring and potential restrictions
Decision-Making on Nicotine Replacement Therapy Use and Product Selection
Chinese Americans who smoke have low use of nicotine replacement therapy (NRT). This study explored perceptions of NRT and decision-making around product choice among Chinese American smokers who received NRT. From September 2023 to January 2024, we conducted in-depth phone interviews with 20 participants recruited in New York City from a WeChat-based cessation pilot trial and a community-based cessation program, both providing free nicotine patc…
Smoking Behavior and Cessation (5 works) · Medicine (4 works) · Nicotine (3 works) · Smoking cessation (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Gerontology (2 works) · Marketing (2 works) · Nicotine replacement therapy (2 works)