Barbara Briers
Biographic Data
| ID | 77546 |
|---|---|
| NAME | Barbara Briers |
| GIVEN NAMES | Barbara |
| FAMILY NAME | Briers |
| SIGNATURE | BRIERS B |
| AFFILIATIONS | University of Antwerp |
| ORCID | 0000-0002-6773-4215 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 42 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Default nudges in snacking: The role of effort reduction and cognitive capacity
With rising obesity rates, promoting healthier food choices becomes increasingly critical. This paper examines the effectiveness of default nudges - preselected options that apply if consumers make no active choice - in influencing snack choices. Through two field experiments, we test whether default effects operate through effort reduction by examining the moderating role of cognitive capacity. The results demonstrate that unhealthy defaults can…
Family matters: Exploring the intergenerational transmission of the unhealthy = tasty intuition
The visual analogue scale as a child-friendly measure of the unhealthy = tasty intuition
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index
Childhood obesity is a major problem worldwide and a key contributor to adult obesity. This research explores caregivers’ lay beliefs and food parenting practices, and their long-term, intergenerational effects on their children’s food consumption and physiology. First, a cross-cultural survey reveals the link between parents’ belief that tasty food is unhealthy and the use of extrinsic rewards to encourage their children to eat healthily, with a…
The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis
It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement
Nowadays consumers can easily connect with others who are pursuing similar goals via smart devices and mobile apps. This technology also enables them to compare how well they are doing relative to others in a variety of contexts, ranging from online gaming to losing weight to loyalty programs. This research investigates consumers’ motivation to achieve a goal when they compare themselves with a superior other who has already attained the goal. Bu…
Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes
This research demonstrates a new effect of consumer similarity in a chance context. Six studies show how similarity with previous winners can positively or negatively affect potential participants’ perceived likelihood of winning the subsequent independent sweepstakes draw. Attributions of winning outcomes to a personal cause or randomness change potential participants’ expectations regarding the sequence of more or less similar winners. When per…
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Amb…
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
Adding exchange to charity: A reference price explanation
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis
Adding exchange to charity: A reference price explanation
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Amb…
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes
This research demonstrates a new effect of consumer similarity in a chance context. Six studies show how similarity with previous winners can positively or negatively affect potential participants’ perceived likelihood of winning the subsequent independent sweepstakes draw. Attributions of winning outcomes to a personal cause or randomness change potential participants’ expectations regarding the sequence of more or less similar winners. When per…
Adding exchange to charity: A reference price explanation
How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
Quantitative information can appear in different units (e.g., 7-year warranty = 84-month warranty). This article demonstrates that attribute differences appear larger on scales with a higher number of units; expressing quality information on such an expanded scale makes consumers switch to a higher-quality option. Testifying to its practical importance, expressing the energy content of snacks in kilojoules rather than kilocalories increases the c…
Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Amb…
Psychologists have long been intrigued by how humans and nonhuman primates process magnitudes such as “how far, how fast, how much, how long, and how many.” This fascination perhaps stems from the fact that magnitude estimations of space, time, and number form the bedrock of most of the decisions that we make in daily life. Decisions about how many cookies to eat, how many payments to make, how many days to wait for a product, all have one thing …
It’s the End of the Competition: When Social Comparison Is Not Always Motivating for Goal Achievement
Nowadays consumers can easily connect with others who are pursuing similar goals via smart devices and mobile apps. This technology also enables them to compare how well they are doing relative to others in a variety of contexts, ranging from online gaming to losing weight to loyalty programs. This research investigates consumers’ motivation to achieve a goal when they compare themselves with a superior other who has already attained the goal. Bu…
Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes
This research demonstrates a new effect of consumer similarity in a chance context. Six studies show how similarity with previous winners can positively or negatively affect potential participants’ perceived likelihood of winning the subsequent independent sweepstakes draw. Attributions of winning outcomes to a personal cause or randomness change potential participants’ expectations regarding the sequence of more or less similar winners. When per…
The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis
The visual analogue scale as a child-friendly measure of the unhealthy = tasty intuition
Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index
Childhood obesity is a major problem worldwide and a key contributor to adult obesity. This research explores caregivers’ lay beliefs and food parenting practices, and their long-term, intergenerational effects on their children’s food consumption and physiology. First, a cross-cultural survey reveals the link between parents’ belief that tasty food is unhealthy and the use of extrinsic rewards to encourage their children to eat healthily, with a…
Family matters: Exploring the intergenerational transmission of the unhealthy = tasty intuition
Default nudges in snacking: The role of effort reduction and cognitive capacity
With rising obesity rates, promoting healthier food choices becomes increasingly critical. This paper examines the effectiveness of default nudges - preselected options that apply if consumers make no active choice - in influencing snack choices. Through two field experiments, we test whether default effects operate through effort reduction by examining the moderating role of cognitive capacity. The results demonstrate that unhealthy defaults can…
Psychology (10 works) · Economics (6 works) · Social Psychology (6 works) · Business (5 works) · Computer Science (4 works) · Decision-Making and Behavioral Economics (4 works) · Medicine (4 works) · Developmental psychology (3 works) · Environmental health (3 works) · Intuition (3 works)