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William D Harris

Biographic Data

ID781121
NAMEWilliam D Harris
GIVEN NAMESWilliam D
FAMILY NAMEHarris
SIGNATUREHARRIS W D
AFFILIATIONSNatural Resources Conservation Service - United States Department of Agriculture
ORCID0000-0002-8160-5532
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS7
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR1995
LATEST PUBLICATION YEAR2023
H-INDEX1
  • Evaluating Non-destructive Analysis and Sampling Methods for Identifying Plant and Animal Imprints in Late Pre-contact Wattle and Daub Rubble from the Yazoo Basin, Mississippi

    William D Harris•ARTICLE•Environmental Archaeology•2023•Cited by: 1•References: 1

    Past analyses of burned wattle and daub rubble from Native American house excavations have shown that plant and animal-related imprints sometimes occur in daub fragments. This paper evaluates the use of non-destructive analysis and sampling methods from a region-wide assemblage of burned daub recovered from a group of Pre-Contact Mississippian Period village and settlement sites in the Yazoo Basin of northwestern Mississippi, U.S.A. The quality a…

  • Affect Intensity: An Individual Difference Response to Advertising Appeals

    David Moore, David J Moore et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 6

    The Affect Intensity Measurement (AIM) scale assesses the strength of the emotions with which individuals respond to an affect-laden stimulus. This study investigated the extent to which individual differences in affect intensity influence the message recipient's responses to emotional advertising appeals. In two experiments high affect intensity individuals, compared with those who scored low on the AIM scale, (1) manifested significantly strong…

  • Affect Intensity: An Individual Difference Response to Advertising Appeals

    David Moore, David J Moore et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 6

    The Affect Intensity Measurement (AIM) scale assesses the strength of the emotions with which individuals respond to an affect-laden stimulus. This study investigated the extent to which individual differences in affect intensity influence the message recipient's responses to emotional advertising appeals. In two experiments high affect intensity individuals, compared with those who scored low on the AIM scale, (1) manifested significantly strong…

  • Evaluating Non-destructive Analysis and Sampling Methods for Identifying Plant and Animal Imprints in Late Pre-contact Wattle and Daub Rubble from the Yazoo Basin, Mississippi

    William D Harris•ARTICLE•Environmental Archaeology•2023•Cited by: 1•References: 1

    Past analyses of burned wattle and daub rubble from Native American house excavations have shown that plant and animal-related imprints sometimes occur in daub fragments. This paper evaluates the use of non-destructive analysis and sampling methods from a region-wide assemblage of burned daub recovered from a group of Pre-Contact Mississippian Period village and settlement sites in the Yazoo Basin of northwestern Mississippi, U.S.A. The quality a…

  • Affect Intensity: An Individual Difference Response to Advertising Appeals

    David Moore, David J Moore et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 6

    The Affect Intensity Measurement (AIM) scale assesses the strength of the emotions with which individuals respond to an affect-laden stimulus. This study investigated the extent to which individual differences in affect intensity influence the message recipient's responses to emotional advertising appeals. In two experiments high affect intensity individuals, compared with those who scored low on the AIM scale, (1) manifested significantly strong…

  • Evaluating Non-destructive Analysis and Sampling Methods for Identifying Plant and Animal Imprints in Late Pre-contact Wattle and Daub Rubble from the Yazoo Basin, Mississippi

    William D Harris•ARTICLE•Environmental Archaeology•2023•Cited by: 1•References: 1

    Past analyses of burned wattle and daub rubble from Native American house excavations have shown that plant and animal-related imprints sometimes occur in daub fragments. This paper evaluates the use of non-destructive analysis and sampling methods from a region-wide assemblage of burned daub recovered from a group of Pre-Contact Mississippian Period village and settlement sites in the Yazoo Basin of northwestern Mississippi, U.S.A. The quality a…

Advertising (1 works) · Affect (linguistics) (1 works) · Appeal (1 works) · Appeal to emotion (1 works) · Archaeology (1 works) · Archaeology and ancient environmental studies (1 works) · Archaeology and Natural History (1 works) · Assemblage (archaeology (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works)

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