Affect Intensity
An Individual Difference Response to Advertising Appeals
Bibliographic Data
| ID | 7842471 |
|---|---|
| Authors | David Moore (0000-0002-5860-3109, University of Michigan), David J Moore (0000-0001-9699-318X), William D Harris (0000-0002-8160-5532), Hong C Chen |
| Year | 1995 |
| Volume | 22 |
| Issue | 2 |
| Pages | 154 |
| Publication date | 1995-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209442 |
| OpenAlex | W2020983842 |
| Language | EN |
| Citations received | 13 |
| References cited | 10 |
The Affect Intensity Measurement (AIM) scale assesses the strength of the emotions with which individuals respond to an affect-laden stimulus. This study investigated the extent to which individual differences in affect intensity influence the message recipient's responses to emotional advertising appeals. In two experiments high affect intensity individuals, compared with those who scored low on the AIM scale, (1) manifested significantly stronger emotional responses to the emotional advertising appeal and (2) showed no differences in emotional response intensity when exposed to a nonemotional appeal. Both negative and positive emotions mediated the influence of affect intensity on attitude formation
Advertising · Affect (linguistics) · Appeal · Appeal to emotion · Business · Cognitive psychology · Developmental psychology · Political science · Stimulus (psychology) · Behavioral Health and Interventions · Communication · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology
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Developing a Short Affect Intensity Scale
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Influence of Consumers’ Temporary Affect on Ad Engagement
Validity and Reliability of Scores on the Reduced Emotional Intensity Scale
Effects of Interactivity in a Web Site
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum
When cutting edge meets silver tongue
The use of negative themes in television food advertising
Emotions in segmentation
Tourism information and pleasure motivation
Examining Adolescents' Responses to Antimarijuana PSAs
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
Affect intensity as an individual difference characteristic
Empathy, communication, and prosocial behavior
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
The moderator-mediator variable distinction in social psychological research
Appeals to image and claims about quality
Measuring individual differences in empathy
The Power of Feelings in Understanding Advertising Effects
| Unique citing works | 13 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2000 - 2026 (27) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 13 |