Ellen R Foxman

Biographic Data

ID781165
NAMEEllen R Foxman
GIVEN NAMESEllen R
FAMILY NAMEFoxman
SIGNATUREFOXMAN E R
AFFILIATIONSBentley University
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS15
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1989
LATEST PUBLICATION YEAR2022
H-INDEX2

  • Influence Strategies in Husband-Wife Purchase Decision-Making

    Ellen R Foxman, Ellen FoxmanBOOK2022

    This dissertation examines the influence strategies employed by husbands and wives in purchase decision-making within the context of lowland South America. Focusing on how decisions are negotiated and influenced within the marital dyad, the study explores the dynamics of power, communication, and cultural expectations that shape consumer choices. By analyzing ethnographic data, the research investigates the specific tactics used by each spouse to…

  • What's In an Endorsement? An Analysis of Web-Based Marketing in the 2004 Presidential Campaign

    Christine B Williams, Girish J Gulati et al.ARTICLEJournal of Political Marketing2009Cited by: 2References: 4

    This study examines the role of endorsements in the 2004 presidential campaign by analyzing the Web sites of candidates and endorsing organizations. Because the Web sites are controlled by the respective organizations, examining their content provides objective information about the use of endorsements by candidates and endorsing organizations. The study finds that endorsements in the 2004 presidential election had very different roles and promin…

  • A Comparative Study of Nonprofit and For-Profit Web-Based Issue Advocacy

    Christine B Williams, Ellen R Foxman et al.ARTICLEJournal of Political Marketing2007Cited by: 1References: 3

    Using the Web to advocate positions and actions on public issues is an emerging and potentially powerful means of shaping public opinion and action. Building on studies of Web advocacy in the political sector, this research employs content analysis to examine Web-based advocacy by U.S. for-profit and nonprofit organizations. For-profit organizations were found to engage in much more Web advocacy than nonprofit organizations. Those organizations t…

  • Family Members' Perceptions of Adolescents' Influence in Family Decision Making

    Ellen R Foxman, Patriya S Tansuhaj et al.ARTICLEJournal of Consumer Research1989Cited by: 12

    Influence perceptions of mothers, fathers, and one adolescent child are compared to document structural relationships between parents and children in family decision making. Family triads are found to disagree in their perceptions of adolescent influence on both a broad selection of specific products and general influence in family decision processes. Mothers, fathers, and children, however, all rate children as having some influence in purchase …