Ronald E Milliman
Biographic Data
| ID | 784034 |
|---|---|
| NAME | Ronald E Milliman |
| GIVEN NAMES | Ronald E |
| FAMILY NAME | Milliman |
| SIGNATURE | MILLIMAN R E |
| AFFILIATIONS | College of Business Administration |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 19 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 1 |
Atmospheric Effects on Shopping Behavior
The Influence of Background Music on the Behavior of Restaurant Patrons
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined
The Influence of Background Music on the Behavior of Restaurant Patrons
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined
The Influence of Background Music on the Behavior of Restaurant Patrons
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined
Atmospheric Effects on Shopping Behavior
Consumer Retail Behavior Studies (2 works) · Empirical research (2 works) · Advertising (1 works) · Affect (linguistics) (1 works) · Atmospheric research (1 works) · Atmospherics (1 works) · Business (1 works) · Communication (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works)