The Influence of Background Music on the Behavior of Restaurant Patrons
Bibliographic Data
| ID | 2957482 |
|---|---|
| Authors | Ronald E Milliman (College of Business Administration, corresponding author) |
| Year | 1986 |
| Volume | 13 |
| Issue | 2 |
| Pages | 286 |
| Publication date | 1986-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209068 |
| OpenAlex | W1999696709 |
| Language | EN |
| Citations received | 64 |
| References cited | 1 |
This paper will critically review the limited literature available on the topic and present an empirical study that examines the effect of background music on the behavior of restaurant customers. It was found that music tempo variations can significantly affect purchases, length of stay, and other variables examined
Advertising · Affect (linguistics) · Business · Empirical research · Statistics · Communication · Consumer Retail Behavior Studies · Marketing · Mathematics · Psychology · Social Psychology
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Listening to music while eating is related to increases in people's food intake and meal duration
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| Unique citing works | 64 |
|---|---|
| Citations per year | 1,83 |
| Citation span | 1991 - 2025 (35) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 61 |